News & insights

  • Making education more effective using reliable assessment methods

    Unmet Needs in Education, A Problem We Cannot Afford to Ignore

    How often is it that we, in our world, see sad cases of student failure in school or desperate but ineffective attempts of teachers in working on progress in certain students? Students repeat or fail a grade in school, teachers give excessive homework or assignments only to be forgotten or ignored, school leaders endlessly interview new candidates of educators but seeming to be never finding the right ones; these are all becoming more and more common scene in today’s education, although it does not make it less frustrating. What is happening?

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    Unmet needs in education is what is happening; and frankly, this is a problem we cannot afford to ignore. The common scene of failures in education does not help to create quality human resources for the world’s ever-growing demands. Unqualified human resources lead to poor life quality and weak community, and we do not want this to take place, let alone spread and get worse in a larger scope. We want, and we feel we have tried our best, to make sure we are shaping our children to be strong, smart, leading individuals in the future, but we keep facing the harsh reality of our day-to-day results. Students need a different kind of help and facilitation, educators need a different kind of insight and advice, school leaders need a different kind of method. These needs are simply unmet. At the same time, we know that there must be an underlying issue here, but often we just can not figure it out. Slowly, the vision of quality human resources in the future looks further and further distant. Blurry, sometimes.

     

    Assessing the Underlying Issue, Applying the Right Intervention for Each Individual Case, Identifying the Right People for the Right Place

    Identifying the right people for the right place

    In mainstream schools, up to 30% of students are estimated to be struggling with their school work and failing to achieve their full potential (Skues and Cunningham, 2011). This shows, first of all, that learning difficulties among our students are real and highly prevalent. As educators, we are often aware of the existence of a handful of visibly special students, who are in constant need of our intensive intervention; but what about so many others who just seem to always mispronounce the sound of certain letters or syllables, or misspell the same words over and over again, or cannot understand how multiplication works, or never remember the assignment instructions we have just explained? Similarly and secondly, teachers often find themselves failing and unhappy, less and less motivated for tomorrow’s workday. There is little, if any, motivational satisfaction in educating and school leaders experience either hiring people who only want to have a stable job or lack of good teachers. In all this, don’t we all agree that we need a reliable assessment instrument to find the underlying issue and apply the right intervention as well as identify the right people for the right place in education?

    Thankfully, Pearson addressed this very problem by developing and publishing standardised psychometric assessments and related interventions. In its event this year “Pearson Day 2018: What Makes A Learning Process Great?”, Anisa Zulfiqar, Business Development Manager, Asia, at Pearson Asia Pacific, presented a hands-on experience to scores of educators and school leaders using psychometric assessments. Psychometric assessments are a complete package. They measure and improve clients’ intelligence; attention, memory, and problem solving; aptitude or achievement; personality or psychopathology; feelings and emotions; values; attitudes; interests; motives and needs; language ability; and motor skills. In other words, we assess the underlying issue.

    Psychometric assessments

    For students, psychometric assessments will identify their learning challenges and difficulties, provide insights and recommendations for the right intervention by their teachers; while for school leaders, they will help recognize the right people for each position or place in the education job field. Besides these direct outputs, we can also expect more strategic and longer-term outcomes. When it becomes an ongoing process cycle of observation, monitoring, assessment, planning, implementation, and review, it is only logical to aim for lower rate of student failures in schools, improved learning performances because the learning difficulties are recognized and given the right intervention, and eventually, higher quality of human resources. Of course, one may question the reliability of these assessments, i.e. will they guarantee the right solution and targeted result achievement? However, while keeping in mind that there is no perfect predictor or guarantee to human problems, behaviors, and performance, using a range of the best and most relevant assessments do improve the odds of those reliability factors: having the right solution in hand and achieving the targeted results.

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    The Shape of Indonesia’s Future in Education

    Pearson Clinical and Talent Assessments and interventions can contribute to the shape of Indonesia’s future in education. As this country is speeding up in many areas, it certainly needs high quality human resources for current internal developments as well as facing the future external challenges internationally. With the right facilitation for each unique need of our children and by placing the right ones in the right place, Indonesia’s human resources can be unstoppable in the world arena. All these dreams are made possible starting today, with well-thought-of and innovative assessments in our education.

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  • Differentiated learning: supporting learning for students of all abilities

    Student learning can be influenced by a number of factors: gender, culture, disabilities, socio-economic status, comfort level, or a combination of the above. Finding a way to help each student in your classroom learn may be a challenge – but it’s not impossible.

     

    Celebrating all learners

    Some students excel at sports, others at language, or maths. Some come into the classroom with confidence, others bring learning anxiety. Many will be novice learners, while others will display academic excellence at every turn. This is not a new phenomenon – it’s common knowledge that students are different, as are their learning needs. This diversity in student learning should not just be tolerated, it should be celebrated.

    Differentiated instruction involves responding specifically – and with flexibility – to what students know. It involves changing the way the curriculum is presented to suit each student, rather than setting lessons in stone. It means providing multiple ways for pupils to learn new content, make sense of new ideas, and prove their understanding.

     

    A cross-section of an Aussie classroom

    Australia is home to more than 200 different languages and approximately one student in every four is learning English as an additional language (EAL). But the diversity doesn’t stop there. A recent national audit revealed that 19.4 percent of Australian students have a disability or learning difficulty. Students who have been diagnosed with dyslexia, ADHD, non-verbal learning disability (NLD), autism, language disorder or auditory processing difficulties are all represented by this statistic. It’s important to note that 65.9 percent of children with disabilities (aged 5-14) attend regular classes in mainstream schools. This means it’s common for all teachers, not just special education teachers, to encounter students with disabilities and language difficulties.

    In the last 10 years, there has also been an increase in primary school students presenting with high levels of anxiety. And let’s not forget our gifted learners – yet another group of students who require tailored tuition.

    This data shows that a typical Australian classroom must be able to accommodate a range of learning needs and abilities. Whether a student presents with a language disorder or has recently immigrated to the country, it falls to teachers to move each of their students forward in their learning. This is a huge responsibility – and no easy task. It’s one thing to believe in differentiated learning, but how does one deliver differentiated instruction?

     

    A classroom-based solution

    Differentiated teaching starts with getting to know your students – their prior knowledge, strengths, weaknesses, and abilities. Once you have this information, student needs can be incorporated during the lesson planning process.

    So how can you identify the areas where your students are struggling the most? Using an accurate and easy-to-use clinical assessment like WRAT-5 allows you to determine the academic level of your students. It can be used to assess and monitor reading, spelling, and math skills, and can help identify possible learning disorders. This type of early intervention allows for differentiated instruction to begin because once you know what your students know, you can tailor your pedagogy to their needs.

    Results from the first round of tests can be used as a benchmark for future testing, creating a way for you to measure each student’s progress. Tracking student learning will enable you to keep delivering differentiated instruction, and set you well on your way to improving learning for your students.

    This article is part of the Mind the Gap initiative that supports student wellbeing to improve learning outcomes. For more information about this topic, or any of the clinical assessments mentioned in this article, please feel free to contact Anisa Zulfiqar.

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  • Social & emotional learning: five key skills you can start teaching in your school

    Research is increasingly telling us that children and adolescents who learn social and emotional (SEL) skills achieve better academic development, physical health, and quality of life. 90 percent of educators believe that SEL skills directly benefit their students’ performance, and 80 percent of employers believe that SEL skills are extremely important to achieving success in the workplace.

    Learn about the five key skills you can start teaching, and how to implement an effective classroom system in your school.

     

    What is SEL?

    SEL is the process through which students acquire the knowledge and skills to understand and manage emotions, set and achieve positive goals, empathise with others, cultivate positive relationships, and make responsible decisions. It provides a foundation for safe and positive learning, and teaches students resilience and life skills. A recent meta-analysis revealed that adoption of SEL programs led to a 22 percent increase in social and emotional skills, and an 11 percent increase in academic achievement.

    Separate studies have shown that having emotional and social skills can help increase the likelihood of high school graduation, readiness for postsecondary education, career success, positive relationships, and better mental health.

    Importance of social-emotional learning graph

    Setting students up for life: five key skills

    If we expect students to be ready for life after school, then classroom instruction must include the following social and emotional skills: self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.

    Each social and emotional skill is listed in more detail below, along with an example of how it can be promoted in the classroom.
     


    Skill


    Activity

    Self-awareness:
    the ability to identify your emotions and tie thoughts and feelings to behaviours, leading to an awareness of how your words and emotions impact other people.

    Reflective tasks like journaling allow students to see their impact on the world.

    Self-management:
    the ability to self-motivate, have self-control, and regulate your emotions.

    Breathing exercises, taking a break, and counting to five are tools that can help a student deal with strong emotions or learning anxiety.

    Social awareness:
    learning to embrace diversity and empathise.

    Role-play a social justice issue, or conflicts that arise in the playground, like bullying.

    Relationship skills:
    the ability to work cooperatively with other people to handle challenges and resolve conflict.

    Project-based group work can help students learn to compromise and work cooperatively together.

    Responsible decision-making:
    the capacity to consider the wellbeing of self and others, and ability to evaluate the consequences of various behaviours and actions.

    Ask students to debate an issue, or make pros and cons lists to help them listen to, and respect, others’ ideas.


    The importance of Response to Intervention (RTI)

    RTI is a multi-tiered framework that can help identify students with learning difficulties and provide evidence‐based early intervention. A student's response to instruction and intervention allows you to recognise which tier and level of intervention is appropriate for the student. Students in tier 1 and 2 respond well to general classroom instruction, and may only need smaller group intervention to help them catch up to their peers.
     

    Importance of social-emotional learning graph


    RTI also aims to identify the students in tier 3, usually 5% of the class, who are struggling the most as they lag behind their peers by more than 12 months. Students in this tier usually go through tier 1 and 2 without making major progress, and will therefore require a referral to an allied health professional for intensive, individualised intervention.

    This framework can also be used to identify students who have social, emotional, or behavioural difficulties, as well as academic difficulties. In this way, the RTI model can be helpful for improving learning of academic skills and social and emotional skills.

     

    The Social Skills Improvement System – Social-Emotional Learning (SSIS-SEL) Edition

    The good news is that social emotional learning skills can be taught and continuously improved using in-class assessment and intervention tool like SSIS-SEL. This assessment is based on the RTI model and provides evidence-based tools to screen, assess, and intervene for each of the five key emotional skills. The program can be used as a preventative framework for students who present minor to mid-range difficulties in tiers 1 and 2, and it can also be applied as a more comprehensive intervention tool for struggling students in tier 3. SSIS-SEL is a flexible clinical tool, it can be applied either as a classwide program, or as a targeted solution in smaller groups of students.

    SSIS-SEL is the only system that incorporates key academic skill areas, allowing you to assess the same skills that you teach. Using this system, you can support the development of social and emotional skills in each of your students.

    The screening assessment takes approximately 5 to 10 minutes to complete, the full assessment takes approximately 15 to 20 minutes to complete, and the intervention modules take up to half an hour to complete.
     

    Importance of social-emotional learning graph

     

    This article is part of the Mind the Gap initiative, aimed at supporting student wellbeing to improve learning outcomes. For more information about supporting your special education or classroom teachers with effective assessment tools like SSIS-SEL, please feel free to contact Anisa Zulfiqar.

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  • Intellectual disability or language disorder?

    When a child has difficulty with language, it might also be assumed that they have an intellectual disability. But not all children who have trouble expressing or understanding spoken and written language will be diagnosed with an intellectual disability.

    Read on to learn more about the difference between intellectual disabilities and language disorders, and what you can do if you suspect a child needs professional help.

    Neurodevelopmental disorders are often noticed in the early years, from birth to five years. These disorders frequently co-exist. For example, children with autism spectrum disorder (ASD) often have an intellectual disability, and many children with attention-deficit/hyperactivity disorder (ADHD) also have a specific learning disorder. Communication disorders include language disorder, speech sound disorder, social (pragmatic) communication disorder, and childhood-onset fluency disorder (stuttering) (DSM-5, 2013).

     

    What is an intellectual disability?

    When compared to their peers, children with an intellectual disability have greater difficulty learning new things, understanding concepts, solving problems, concentrating, and remembering.

    Many health professionals won’t officially diagnose very young children with an intellectual disability, preferring to wait and see if a child is simply a late bloomer.

    However, there can be some early warning signs:

    • Slow to sit, crawl, or walk
    • Delayed talking
    • Poor attention
    • Limited planning or problem-solving abilities (e.g. a child may be unable to play in a constructive way with toy building blocks)
    • Difficulty with understanding rules and instructions
    • Behavioural and social problems
    • Trouble with self-care tasks such as getting dressed, toileting, and feeding themselves

    It’s important to note that all children develop at different rates, some may start out slower but catch up as they get older - this doesn’t necessarily mean they have an intellectual disability. However, if you’re worried about how a child’s skills are developing, it’s best to have them assessed by a professional sooner, rather than later.

     

    What is a language disorder?

    A child who experiences difficulty finding the right words or speaking in clear sentences may be diagnosed with a language disorder. You might notice that they’re having trouble putting their thoughts into words, or perhaps having trouble following conversations with their peers.

    It’s important to also note that a language disorder is different from a speech disorder or a hearing impairment. Children with language disorders generally don’t have trouble hearing or pronouncing words. Their struggle is related to understanding and applying the rules of language - like using the correct grammar, and speaking in well-formed sentences. “Children with SLI [specific language impairment] may be intelligent and healthy in all regards except in the difficulty they have with language. They may, in fact, be extraordinarily bright and have high nonverbal IQs,” writes Margaret Ervin in The ASHA Leader.

    There are two main types of language disorders, ranging from mild to moderate or severe.

    1. Expressive language disorder: Having difficulties explaining, thinking, or expressing needs. Young children may have trouble with:

    • Asking questions
    • Naming objects
    • Using gestures
    • Putting words together into sentences
    • Learning songs and rhymes
    • Using correct pronouns, like "he" or "they"
    • Knowing how to start a conversation and keep it going (Source: ASHA.org)

    2. Receptive language disorder: Having difficulties understanding language or meaning. Young children may have trouble with:

    • Understanding what gestures mean
    • Following directions
    • Answering questions
    • Identifying objects and pictures
    • Taking turns when talking with others (Source: ASHA.org)

     

    I think a child might have language difficulties, what do I do?

    If you’re concerned that a child may be experiencing language difficulties, we recommend that a referral is made (with parental approval) to the school's learning support team.

    Parents and teachers will be invited to complete a checklist on the child’s development and learning abilities. The learning support teacher might also complete an initial language screening test using the CELF-5A&NZ Screener – a quick 15-minute test that accurately screens the child's oral and social language skills. The test results will recommend whether further investigation is required, in which case the child might be referred to a speech language pathologist, and/or a psychologist.

    These professionals may work together to determine if the child is simply a late bloomer, or if they have a language disorder and/or an intellectual disability. Both professionals play an important role:

    • A speech language pathologist assesses a child’s speech and language skills with standardised tests such as the CELF-5A&NZ
    • A psychologist measures IQ, including nonverbal intelligence and adaptive behaviour, for example, is the child able to toilet, dress, or feed him/herself independently. The psychologist can obtain an overall idea of the child’s intellectual abilities with tests such as the WISC-VA&NZ and Vineland-3.

     

    What’s next after diagnosis?

    If a child is diagnosed with a language disorder, a speech language pathologist can offer intervention strategies and support for parents and teachers to assist the child in the learning and social environments.

    Prevention strategies are key – the earlier a child's difficulties are identified, the greater their chance of improvement. If there are any concerns with a child's development and learning it is best to discuss these with your child's teacher; alternatively you can contact a speech language pathologist in your area.

    This article is part of the Mind the Gap initiative that supports student wellbeing to improve learning outcomes. For more information about this topic, or any of the clinical assessments mentioned in this article, please feel free to contact Anisa Zulfiqar.

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  • The Vietnamese Companies Powered By Learning Millennials

    All eyes are on Vietnam. That’s because the ambitious Southeast Asian country’s young, tech-savvy population is helping position it as a future global leader in industries like blockchain technology. But what is it like harnessing the skills of a country with 40% of its population under 25, and how are some of Vietnam’s biggest employers making learning key to help train and retain their teams?
     

    The Impact Of Millennials On The Vietnamese Workforce

    “Work-readiness skills have developed considerably. Sometimes, however, this generation complete tasks quickly but with less accuracy,” a senior representative of Vietnam Airlines’ Cabin Crew Division, shrugs. It’s February, and along with two other Vietnamese human resource leaders, he’s in Da Nang to talk about “The Future of Learning” on behalf of Pearson.

    Today, Vietnam Airlines, the country’s state-owned national carrier, employs around 33,000 people. A relatively young airline—it only became Vietnam’s flag carrier in 1993 compared, for example, to Garuda Indonesia which made its first flight in 1949—it has witnessed rapid recent development in line with the country’s strong economic growth. It joined IATA, the International Air Transport Association, in 2006, and became part of SkyTeam, the world’s second-largest airline alliance, in 2010. In 2015, Vietnam Airlines also proudly became only the second airline in the world to operate both next-generation Boeing 787-9 and Airbus A350 aircraft. Despite that, the company is seeing increased competition from airlines like the marketing-savvy, low-cost local upstart, VietJet Air—Vietnam’s first “privately owned new-age airline.”

    “Millennials are different from previous generations by how well-connected they are. Most important for them is the balance between their working life and the community they belong to,” Mr. Do Ngoc Hoang, Chief Human Resources Officer for FPT Software, adds. FPT Software, part of the global FPT Corporation, is Vietnam’s largest and fastest growing IT company. A global leader in technology, outsourcing, and IT services, they employ over 10,000 software engineers (part of their 28,000 global workforce).

    Naturally, Vietnam’s economic growth has also provided the country’s young generation—40% of the population is under 25—with choice. The country dubbed the “ambitious new kid on the block” with a 7% annual growth rate, looks set to follow the regional pattern set by Japan, South Korea, Taiwan, Hong Kong, Singapore and more recently China, to move out of poverty. The question is when, and not if. Already, there are more enticing job possibilities for Vietnamese millennials than ever before. “This generation, I feel, are more confident and adaptable in handling new situations and solving problems. However, with confidence comes a reduction in loyalty. When they feel they have enough experience they will change to another job. This is a challenge among companies in Vietnam today, and within my company too,” Vietnam Airlines’ senior representative adds.
     

    Becoming A Learning Organization

    How can Vietnamese companies retain the talent of this young mobile generation? And how can they develop the skills among their employees who are digital-savvy but who also perhaps have shorter attention spans than previous generations?

    “For our frontline staff, even among those who have been well-educated, communication can still be a challenge. We have taken some novel solutions to help them develop. For example, we send key staff to five-star restaurants to put them in the customer’s shoes and understand what exemplary customer service feels like first hand,” Vietnam Airlines’ General Manager for Safety and Quality Assurance for their Cabin Crew Division explains about the ways the airline is trying to use service to distinguish itself from its competitors.

    “Our approach to workplace monitoring is changing too. We can no longer measure our employees simply by the time they spend in the office. Instead, we should look to monitor things like quality and customer satisfaction,” Mr. Le Phi Hung from Vietnam Export Import Commercial Joint-Stock Bank’s HR Division says. EXIMBANK, which began operations in 1992, was one of Vietnam’s first joint-stock commercial banks and today is one of Vietnam’s largest with around 207 branches nationwide. “Added to that, companies should embrace the culture of a learning organization. The learning environment is the key,” Mr. Le Phi Hung adds.

    “Being a ‘learning organization’ is a nice term, and it is crucial for staff retention, but how can we truly become one?” FPT Software’s Chief Human Resources Officer asks. It’s a question these three companies have all confronted in recent years.

    “Learn something, apply it everywhere, and share it with someone.”

    Geographically located in one of the world’s most dynamic regions, there are high hopes that Vietnam, without the legacy issues of more developed nations, can quickly leapfrog competitors to be one of the world’s leading tech-driven economies. This is being supported by government-level initiatives like the NATECD (the National Agency for Technology, Entrepreneurship and Commercialization Development), which provides incubation and acceleration support to start-up businesses in the country.

    Companies like FPT are harnessing the same spirit to help train and retain their staff. One of the software giant’s solutions to becoming a learning organization has been to implement nano-learning; a response that attempted to work with and utilize the powers of FPT’s huge national network. “Two years ago, we began to seriously think and discuss how to ensure people are learning throughout their working lives,” FPT’s Mr. Do Ngoc Hoang continues. Motivating a huge national network of employees with the desire to learn was a major challenge. We have over 10,000 people who are busy and cannot always attend training programs provided by the company. Setting a career framework and a learning map was important; so too was having learning metrics with mandatory courses that mix online, blended, and in-class training. But still, employees often felt no motivation to join our learning programs.”

    “We began to integrate nano-learning—small chunks of applicable knowledge—using three-minutes-or-less videos. This followed our motto of ‘learn something, apply it everywhere, and share it with someone.’ We asked our staff to create the videos that might be on technical topics, interpersonal skills, or even how to use English in specific contexts. Those videos are uploaded onto our e-Learning platform and shared. If a video receives a high rating and many views, they receive a financial reward. This worked. People really do actively submit content and others watch and apply the bite-sized ideas presented. What’s more, they are often motivated to dig deeper through self-study into the new topic that they have discovered. It’s also meant our workers are reflecting upon their knowledge, and, as content creators, thinking about how to explain the idea creatively with the maximum impact,” FPT’s Mr. Do Ngoc Hoang says.

    “The accessibility of knowledge has changed,” Vietnam Airlines’ senior representative agrees. “It’s how well we can get our employees to apply that knowledge effectively to what they do that is the key,” he smiles finally.

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  • How Two Teams Succeeded At The Pearson Sponsored D&AD New Blood Awards

    Every year, the D&AD design, advertising, and digital awards attempt to find brilliant creative minds who can solve real-world problems. Their New Blood Awards category, in which companies like Pearson set briefs that teams around the world respond to, is aimed at students and recent graduates. At the Pearson Conference on “The Future Of Learning” in Da Nang, Vietnam in February, two winning teams from India and Malaysia explained the skills they needed to come out on top.


    Responding To The Briefs

    In Hindi, jugnoo means “firefly”. Across the 19,000 Indian villages that have never had power, children hunt the insects and then store them in jars. The bioluminescent light the fireflies emit helps them to study through the night. So Pearson, one of the sponsors of the D&AD New Blood Awards—a competition that asks students and recent graduates to respond to real-world creative briefs—asked: How can we really put the light of knowledge into every child’s life?

    The most obvious solution is to install power lines, but progress on the promise to bring electricity to all the country’s citizens still has a long way to go to be fulfilled. The Indian team, who are five students from Mumbai University, took a different approach inspired by the glowing fireflies of rural India. “Our solution had to be more cost-effective than installing power grids,” Karan Lakhe says. Karan, along with the team’s other members—Bhuvan Bali, Yash Ambre, Gaurav Bumb, and Mihir Padia—hit upon their award-winning idea to print textbooks with the kind of luminous material already used in novelty glow-in-the-dark items like T-shirts.

    The team from Malaysia were attracted by a different Pearson brief: Design a product, service or campaign that will allow learning at scale. For the team’s two members, brothers Yap Yoong Ruey and Yap Yoong Jian, their solution was simple—to enable consumers to learn while they eat. “What if knowledge is made edible? Sounds unusual, but it’s refreshing, isn’t it? Imagine a learning company that helps people access knowledge with a universally accessible solution—food,” Ruey smiles. Their plan proposed to redefine global learning by embedding academic explainers into the packages of food and beverages. On a chocolate wrapper could be a bite-sized description of the civil rights movement; on a noodle cup an explanation of the causes and consequences of child labour.


    Success Came With Challenges

    For both teams, success in the competition was far from straightforward. “We are all from a similar background in media studies, and we all live in close proximity—which is how the team first formed. Once we had all settled upon the idea to print textbooks with special ink, it quickly became obvious that none of us had the scientific background to help us understand if that was even possible,” The Indian team’s Karan Lakhe says. “That was the toughest part of our journey. Many people around us were telling us that the idea wouldn’t work,” he adds. “To have a chance of success we needed advice from engineers, print experts, ink manufacturers, educators....”

    “The thought of abandoning the idea never crossed our minds,” Mihir Padia joins in. “We didn’t give up, but we knew it would only work if we could ensure the production costs were low.”

    For the Malaysian team there were different challenges. “This was actually my fourth attempt joining the competition and the first time my proposal was chosen,” Ruey says. “Coming up with creative ideas is easy, but finding the right one is hard. I tend to over-complicate things meaning there are too many steps involved in the consumer’s journey towards understanding my idea—thinking simply is very important as simplicity helps to convey the message clearly...but that’s easier said than done,” he shrugs.

    Entry into the D&AD New Blood Awards this time meant there was a steep learning curve for the team. “We learnt not to connect personally to solutions. It’s always better to maintain a distance that allows objective critical assessments of the ideas. If it doesn’t work, you just have to discard the idea and move on to another until you get the right one,” Ruey explains.


    Realising Award-Winning Ideas

    The Indian team’s textbooks charge up under sunlight. Then, at night, the phosphorescent ink emits five nits of light. To put that in perspective, one nit is roughly equivalent to the light provided by a single candle. Added to that, the ink only needs brief exposure to sunlight to charge up. “The idea has universal appeal. Many countries face the problem of restricted access to education in underdeveloped regions,” Karan Lakhe continues.

    “I would tell future entrants to the D&AD New Blood Awards that an idea doesn’t guarantee success, homework does. That’s how you discover whether your idea really can be done—talk to people, figure out the costs, then refine the idea until it perfectly satisfies the requirements of the brief,” he advises.

    In the Malaysian team’s solution, consumers access information printed on product packaging and a QR code accessible by mobile device reveals a deeper dive into the topic. “To succeed we had to step back from the problem. We looked closely at our everyday routines. What did we do when we woke up? Where were we going?” Ruey explains. “Creative ideas come from daily life. Observe your surroundings, and always be empathetic,” he recommends.

    With such refined responses to their creative briefs, how well did the teams’ education prepare them for this competition? “I felt well prepared—I am a graphic design major—but after university I’ve also had to learn things the hard way. Failure has helped shape who I am today,” Ruey says. “Personally, I would like to see creative thinking placed at the core of the curriculum,” he adds. “We were lucky too,” Karan says. “We had access to quality education. But, a more practical curriculum would help a lot of other youngsters who aspire to be innovators and change-makers in society. My school of the future? It wouldn’t have classrooms. I would want my students out in the real world, responding to real challenges,” he nods finally.

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