Dr. Michael Solomon, Saint Joseph's University
Michael Solomon has helped countless business students learn about marketing from his books, including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world. He advises global clients on marketing strategies to make them more consumer-centric and he’s currently directing Nielsen’s revamp of its global brand health model.
Solomon also writes about issues related to consumer behavior, marketing, and retailing and his articles have been cited over 30,000 times. He’s frequently quoted in publications such as The New York Times, The Washington Post, and Time. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, will be published globally in February 2021. As a professor of marketing in the Haub School of Business at Saint Joseph’s, a sought-after keynote speaker, and an industry consultant, Solomon combines cutting-edge academic theory with actionable real-world strategies.