Ideation and Innovation

History's best innovations are elegant solutions to real problems.

Key Activities

  • Learn from an industry expert how to define a problem and explore different approaches to solving it.
  • Practice writing problem statements to address an issue currently facing the market.
  • Plan an ideation session to develop a solution for a real-life challenge you've identified.

Key Take-Aways

  • A framework for writing problem statements, ideation techniques and familiarity with ideation sessions
  • One-on-one feedback and written guidance from an experienced mentor
  • A presentation highlighting your ability to run a successful ideation session, examining market problems and exploring solutions from multiple angles

Take the full course for free until March 19th!

Course Price: FREE
After March 19th, course price will be £299 / $349

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SKILLS YOU WILL DEVELOP
Creativity | Critical Thinking | Communication | Leadership | Research | Customer Orientation

Estimated 12-16 hrs to complete

Mentor support

The examples and activities in this course have been co-designed with key organisations to ensure you develop real-world skills and experience relevant to employers.

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successcoach@pearson.com