Understanding Customers

Delivering a successful product or stand-out service begins with truly understanding your buyers' needs and behaviour.

Key Activities

  • Learn a variety of techniques for identifying customer pain points and how to conduct effective research.
  • Map key insights into an actionable project plan for a new customer.
  • Create a customer experience study for a product or service in your own world.

Key Take-Aways

  • Customer empathy map, customer journey map and customer observation templates
  • One-on-one feedback and written guidance from an experienced mentor
  • A report highlighting your ability to understand customer behaviour and make business improvement recommendations as a result

COURSE CURRENTLY FULL

Course Price: £299 / $349

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SKILLS YOU WILL DEVELOP
Customer Orientation | Research | Communication | Collaboration | Leadership | Social responsibility | Curiosity | Empathy

Estimated 12-16 hrs to complete

Mentor support

IN PARTNERSHIP WITH

The examples and activities in this course have been co-designed with Smartsheet to ensure you develop real-world skills and industry experience relevant to employers.

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Contact Customer Support

 use ACCESS in the subject line

successcoach@pearson.com