Learning objectives - Video Tutorials & Practice Problems

<v ->Hey, good to see you again, that is you, right?</v> I didn't recognize you for a second because you look so much smarter and more analytical now. This is one of my favorite lessons because it's all about the most important thing in marketing, the people you're selling to. We start by identifying the key questions to ask about audiences, we'll use them to target the right market, and we'll use them to segment those markets for even greater insights. Next, we learn how to collect that audience information while respecting all the privacy regulations popping up like dandelions around the world. To wrap up, we'll show you what you can do with your new found knowledge about your audience. We've emphasized the importance of segmenting throughout this course. So, let's dive into this lesson where we learn how to segment audiences.