Learning objectives - Video Tutorials & Practice Problems

<v ->This might be the most important lesson</v> in the whole course, because you might have no idea how to tie your marketing to actual money. Now, if you're in e-commerce, that isn't likely your problem. But most websites are not e-commerce sites. So how do you know which marketing tactics lead to sales? That's what we cover in lesson five. First, we help you measure sales, but we quickly move to attribution, showing you all the ways you can tie actual sales to the marketing tactics that drove them. Ranging from simple forms of attribution to methods that rely on sophisticated analytics. In our last segment, we build on what we've learned to calculate return on investment, ROI, so that you can prove to your CFO that what you're spending is worth it. This lesson is chock full of tips and techniques, so let's get after it.