Learning objectives - Video Tutorials & Practice Problems

line:15% <v ->In lesson 6, we're gonna bring it all together.</v> line:15% You've learned a lot about digital marketing analytics, but now we put it all to work. We start by discussing agile marketing, a critical way of tweaking your marketing process so that you can take advantage of all these great numbers you're working with. We follow that up with a dive into A/B testing. How can you make sure that your marketing is optimized to put its best foot forward in every interaction? Next, we pick apart conversion rate optimization. What can we do to drive the most conversions from everything you do? Finally, we tackle lead scoring where we figure out how to identify the best prospects to become your customers. With so much to cover, we can't wait another second. Let's do this.