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Multiple Choice
In the product life cycle, which stage typically has the largest number of competitors in a competitive market?
A
Growth stage
B
Decline stage
C
Introduction stage
D
Maturity stage
Verified step by step guidance
1
Understand the concept of the product life cycle, which consists of four main stages: Introduction, Growth, Maturity, and Decline.
Recall that in the Introduction stage, the product is new to the market, so there are usually few competitors as firms are just entering.
In the Growth stage, the product gains popularity, attracting more firms to enter the market, increasing the number of competitors.
During the Maturity stage, the market becomes saturated, and while competition remains high, some firms may start to exit due to intense rivalry and market saturation.
In the Decline stage, demand decreases, and many competitors leave the market, reducing the number of firms competing.