Jeffrey J. Selingo
Students are changing, and so should the ways colleges think about serving them.
For decades, higher education has viewed students through one of two lenses, either they were traditional students coming to campus right out of high school or older students entering the institution through other means. Today, the needs and desires of learners are much more diverse.
Institutions need to understand the motivations of these new sets of students and create programs and services to serve them. This process will require institutions to think of students more broadly — as learners, who might associate with the campus or its curriculum in limited ways rather than enroll as a full-time student.
In partnership with The Harris Poll, Pearson conducted a survey of 2,600 people ages 14-40. The findings of the survey present several themes around how today’s students perceive the value of higher education, their motivations and how they want to learn. Taken together, they provide a blueprint for institutions to consider when rethinking how they recruit and shepherd students to completing a degree or credential. These are, The Future Learners.
In this paper, US higher education expert Jeff Selingo describes five student personas developed as a result of our survey, as well as the specific opportunities for colleges to build new learning pathways to help learners achieve their goals.
By thinking of learners as people rather than just numbers on a page, institutions can begin to develop new innovative ways of serving them. This piece lays out the framework for doing so.
Read the report
About Jeffrey J Selingo