Efficacy & Research in the Product Life Cycle
The Product Lifecycle
At Pearson we align and integrate our efficacy and research activities to the Product Life Cycle. From the initial idea for a product, to the retirement of a product - we embed efficacy and research activities that enable us to understand, define and demonstrate how a product impacts learner outcomes. The result is a global set of practices and tools that we implement regularly throughout the life of a product which ensures we develop market leading products that positively impact learners.
Impact Evaluation: How We Conduct Valid & Reliable Research on Our Products
Ensuring that products are efficacious requires that they be based on robust, rigorous research and be shown to deliver meaningful, measurable outcomes. To do this, we need to gather different types of evidence about our products - through efficacy trials, in-class pilots, implementation studies, correlational studies, causal studies and meta-analyses. Each of these different types of study help us, in different ways, to develop good products, improve how those products are used, and then generate valid and reliable claims about the products’ impact on learner outcomes.
To make a meaningful improvement in student outcomes, we believe that our products must work as intended. One way we can ensure this is through the use of content analytics, which allow us to better understand, and respond to the experience of teachers and students. By leveraging platform data, we can develop a deeper understanding of product usage - which often leads to product service development and improvement. In addition to content analytics, we also utilise learning analytics to deliver learner outcomes by exploring correlations between product usage patterns and outcomes that are achieved by students.
The Customer Journey: Partnership with Educators & Learners
Efficacy, delivering meaningful progress for learners, only comes when we closely partner with customers and institutions to support their implementation and adoption of our products, study their use of our products, celebrate and share what works, all while learning how to improve the teaching and learning experience for our customers. Because, like every other learning company, we know that how, where and why our products are being used is just as important to delivering positive learner outcomes as great products, backed by research. Our educator studies (previously known as implementation and results case studies) give voice to our customers and what they believe is the impact of our products.