At Pearson we’re committed to ensuring that a product is effective at delivering its intended outcomes.
In fact, when we initially announced this commitment in 2013 we were the first global education company that set out to measure – and publicly report on – the impact of our products on learner outcomes. Today we remain the only education company with a public commitment to third party audit and validation of our efficacy and research studies.
Learning is a complex endeavor – for example, parents, teachers, classrooms, and, of course, the people who are trying to learn – all impact whether and how much learning actually happens. Add in other complexities like learning materials, social dynamics and technology and the picture can become even more complicated. Although it may be challenging to measure the impact of our products & services on learners, as the company that produces many of the tools used by teachers and students around the world, we are proud to lead the way.
We start by embedding robust research on learning right at the beginning of a product’s life - from the initial idea for a product to its design and development. Then, at every stage in the life of a product or service, we embed a comprehensive set of efficacy and research activities that enable us to understand, define and demonstrate whether, and how, a product impacts learner outcomes.
Since different research methods provide different levels of insight into the impact of our products, we leverage a wide range of methods throughout the life of a product or service in order to gather evidence of its impact.
We created the Levels of Evidence Framework to categorize our studies, so our customers can be absolutely clear about how confident they can be about the impact of our products. By doing so, we ensure that our methods can be trusted to generate accurate and reliable claims.
At the same time, we know that our work is inextricably tied to teachers and customers. To ensure that our rigorous research is relevant to their work, we partner with customers and learners to understand how they use our products, and we incorporate their insights and experience into our research to inform what works in practice.
Each of these aspects of our work helps us, in different ways, to develop quality products and services, understand how the products are used, make product improvements, and generate valid and reliable claims about the products’ impact on learner outcomes - that’s efficacy.