Product Life Cycle

The Product Life Cycle (PLC) involves six stages of a product’s development, from Idea (a pitch for a new product) to Retire (a decision to divest or close a product). Every stage in the PLC has requirements related to understanding, defining, and demonstrating how the product will impact learner outcomes, by aligning to existing educational research original studies as well as through carefully constructed new studies.

In thinking about how we incorporate Efficacy and Research into our Product Lifecycle (PLC), we consider an additional set of questions as part of the development process. You will find the specific questions asked at each stage below.


What are the high-level intended learner outcomes? Are you aware of any educational research or literature that supports your idea? If yes, provide details.


What are the specific intended learner outcomes? What are the metrics, baselines and targets associated with learner outcomes? What educational research currently exists that supports the product design? How do you intend to build the product to ensure learner outcomes are achieved?


What current evidence exists to show that the use of the product / service leads to the defined learner outcomes? Is the product on track to impact outcomes? What educational research exists to inform product improvements?


What evidence is there that the product continues to have a greater impact on learner outcomes (with an increasing degree of isolation and replication in multiple situations)? Are customers still using the products as intended?


Are there other products that deliver the critical outcomes this product was delivering?