Global CIO unveils new solution with iconic cricketer Anil Kumble
Syllabus compliant and interactive solution to be bundled with a variety of tablets to ensure access and affordability
Bangalore, Monday, November 5, 2012: Pearson, the world’s leading learning company, today announced the launch of a new tablet-based education solution for schools in India. The MX Touch platform will give a greater number of school children access to more effective personalised and collaborative digital learning with rich digital content, 3D animations, quizzes and videos.
MX Touch is compliant with the school syllabus and comes bundled with tablets at a variety of prices to ensure it is affordable and accessible by the broadest possible cross section of students. While supporting the core syllabus, the service will also help promote ICT in school education in India by familiarising students with the latest learning technology.
The product also allows parents to monitor the academic progress of their children more accurately than ever before with easy access to assignments, difficult lessons covered during school hours and archived assessments and tests.
MX Touch was launched in India by Genevieve Shore – Chief Information Officer and Director of Digital Strategy for Pearson, with Anil Kumble, iconic cricketer who has a long standing association with the company.
Speaking at the launch Genevieve Shore said: “The MX Touch is a great example of how Pearson is harnessing technology to improve the learning opportunities and outcomes of school children in India. We believe that if our products and services can help learning flourish, so will people.”
MX Touch will be available in three versions: MX Touch – ActiveTouch, MX Touch – DigitALly and MX Touch – Ultimate.
- MX Touch – ActiveTouch has pedagogically sound, graded digitised textbooks already loaded on the tablet. ActiveTouch is available in four subjects — English, Science, Mathematics and Hindi — for classes 3 to 8. Engaging animations, captivating videos from BBC Motion Gallery, and a host of interactive activities and worksheets will help the teacher add to their lessons. ActiveTouch instantly cuts the environmental impact of printing multiple textbooks and the number of books a student would have to carry with them during their school day.
- MX Touch – DigitALly is loaded with DigitALly Student Edition, another edition of Pearson’s patented and award-winning teaching tool. DigitALly™ includes animations, videos, self-explanatory diagrams, worksheets, quizzes and several hours of experiments for different subjects designed to make the learning more engaging. MX Touch – DigitALly SE (student edition) can house an entire curriculum of a grade on a device and offers access to it not only within the classroom, but also outside and at home.
- MX Touch – Ultimate is a bundled version that includes MX Touch – ActiveTouch and MX Touch – DigitALly SE.
"Our vision is to empower users by giving them a cost-effective, eco-friendly product that captures their needs and has the curriculum framework at its heart” said Naveen Rajlani, Senior Vice President and Head – School Division, Pearson Education India. He added “MX Touch is a flexible combination of graded content and exciting new digital resources. Its assessment module personalises learning and analyses progress. It lightens the schoolbag as the textbooks are now digital. With MX Touch, we would be bringing to India the best of our global capabilities, as well as our own capabilities in content development, thereby living up to the Pearson ideal of efficacy."
Speaking at the launch Meena Ganesh, CEO & MD of Pearson Education Services said “Education is the most important social and economic issue facing our country and our times, and with MX Touch we are delighted to introduce a significant contribution that will shape the future of an educated India”. She added “Technology in Education will surely create a lasting impact on school education in the coming decade, creating a future no longer confined to just books or the blackboard”.
MX Touch variants are available in 7 and 10 inch tablets from our preferred tablet manufacturers. These tablets have been affordably priced keeping the interest of the learners at the forefront – the 7inch will be priced under Rs. 7000, while the 10inch bundled pack will cost Rs. 12000 (approx).
Left to Right: Max Gabriel, Senior VP and Chief Technology Officer, Pearson India; Genevieve Shore, Chief Information Officer and Director of Digital Strategy for Pearson; Meena Ganesh, CEO & MD of Pearson Education Services; Anil Kumble, Former Captain - Indian Cricket team; Naveen Rajlani,Senior VP and Head – School Division, Pearson Education India.
Pearson is the world's leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information, visit www.pearson.com.
For more information
Pearson India: Amit Gupta, 98715 76705, email@example.com