Our People

Breaking new ground in education requires passionate and committed teams as well as partnerships with educators around the globe. At Pearson we’ve recruited top talent from around the globe and we’re proud that the majority of our workforce has spent time working in the field of education, including teaching. Our Efficacy & Research leaders and their teams bring global expertise in research shaped by a mission to evidence the impact of educational products and services so that we can ensure that more learners are learning more. We invite you to meet some of the people behind the work we do.

Carmen Arroyo, Ph.D., Vice President, Impact Evaluations, Global Product

As VP of Impact Evaluations in the Global Product Organization, Carmen leads a team of evaluation experts charged with setting the standards and processes for efficacy and effectiveness studies at Pearson; and the design and implementation of rigorous impact studies that assess the impact of Pearson’s products and services on learners’ academic achievement and progression. Upon joining Pearson in 2014, Carmen initially served as VP of Efficacy Analytics & Studies.

Carmen brings over 25 years of experience in monitoring and evaluating US-based and international education and school-based health programs. Prior to joining Pearson, she served as the Senior Director for Research and Data Analysis at Discovery Education. Carmen also served as a federally appointed Special Advisor for Research and Evaluation at the US Department of Health and Human Services and a Principal Scientist at the American Institutes for Research. Alongside this, Carmen served as an Assistant Professor of Psychology at Williams College and Associate Director of Research Training at the University of Maryland School of Medicine. Dr. Arroyo received her doctorate in experimental social psychology and developmental psychology from Yale University.  

Carmen Arroyo, Ph.D., Vice President, Impact Evaluations, Global Product

Kristen DiCerbo, Ph.D., Vice President, Education Research, Global Product

As VP of Education Research in Pearson’s Global Product Organization, Kristen leads a team of education researchers focused on conducting and translating research about learners and learning in order to influence the development of curricula and digital tools. In addition, her personal research program centers on interactive technologies, particularly the use evidence from learner activity in games and simulations to understand what learners know and can do. She has also engaged with teachers to understand how to best communicate information about student performance to inform instructional decisions. Kristen has been at Pearson since 2012 and has previously served as Lead, Center for Learning Science & Technology; Principal Research Scientist and Senior Research Scientist, all in Pearson’s Research Innovation Network.

Kristen has been part of teams developing game-based assessment tools, including SimCityEDU. She has published more than 20 peer-reviewed journal articles and book chapters, as well as white papers on transformations of education in the digital world. Prior to joining Pearson, Kristen provided research support to the Networking Academies at Cisco and was a school psychologist in a local school district in Arizona. Kristen received her Master’s Degree and Ph.D. in Educational Psychology at Arizona State University.
 

Kristen DiCerbo, Ph.D., Vice President, Education Research, Global Product

Kate Edwards, Ph.D., Senior Vice President, Efficacy & Research, Global Product

As SVP of Efficacy and Research for Pearson’s Global Product Organization, Kate leads the team delivering Efficacy Reviews & Improvement, Efficacy Analytics, Efficacy Impact Evaluation and Educational Research. Kate partners closely with Amar Kumar, SVP for Efficacy and Research in the Office of the Chief Education Advisor to drive the global research agenda at Pearson. Kate has previously held a number of roles at Pearson including: SVP Efficacy & Research for Global Higher Education; Executive Director of Research in the Office of the Chief Education Advisor; and Head of Research and Communications, School Improvement for Pearson UK.

Prior to joining Pearson, Kate spent several years working for GEMS Education, establishing their corporate affairs programme (developing partnerships with the Tony Blair Foundation and the Clinton Global Initiative), reviewing potential acquisitions and greenfield sites for the UK business and developing a core of 'common features' across their global network of schools.
Kate earned her Ph.D. from the University of Cambridge in Human Geography and a post-graduate qualification for teaching in Higher Education.

Amar Kumar, Senior Vice President, Office of the Chief Education Advisor

As SVP of Efficacy and Research in the Office of the Chief Education Advisor, Amar leads the Global Efficacy & Research team, which aim to embed impact evaluation and research deeply into the Pearson product development lifecycle, as well as advance their ambitious thought leadership agenda. Amar partners closely with Kate Edwards, SVP Efficacy and Research in Global Product to drive the global research agenda at Pearson. Amar joined Pearson in 2013 where he initially served as VP, Office of the Chief Education Advisor.

Prior to Pearson, Amar served as an Engagement Manager at McKinsey & Co. serving clients in education, healthcare and technology. His projects focused on helping clients grow, increase their impact, and improve operational effectiveness. Prior to McKinsey, as a Portfolio Manager at Eli Lilly & Co., helping scientists better use genetics data to accelerate drug discovery. Earlier in his career Amar served as a teacher and principal at a rural school in Bangalore, India. Amar holds an MBA from Harvard Business School and a Bachelors in Computer Science from Purdue University.

Amar Kumar, Senior Vice President, Office of the Chief Education Advisor

Kacper Lodzikowski, Project Manager, Efficacy Analytics, Global Product

As Project Manager in Efficacy Analytics in Pearson’s Global Product Organization, Kacper leads a team of data scientists who help improve products based on data. The team conducts learner and teacher behaviour analyses to help product and content teams understand how customers use Pearson’s products and services, and to identify behaviours and conditions that support learning.

Kacper joined Pearson through IOKI, an ed-tech startup in Poznan, Poland. He started in 2010 by editing content for e-learning products that IOKI built for such companies as Pearson. He started leading the current team when Pearson acquired IOKI in 2012. He’s also a PhD student at the Faculty of English of Adam Mickiewicz University in Poznan. He’s interested in computer-assisted language learning and English pronunciation teaching and learning.

Kacper Lodzikowski, Project Manager, Efficacy Analytics, Global Product

Janine Matho, Vice President Efficacy & Research, Global Corporate Affairs & Marketing

As VP of Efficacy & Research in Pearson’s Global Corporate Affairs and Marketing department, Janine leads the company’s efforts to communicate its efficacy and research commitment, and to ensure that key stakeholders are well-informed about the importance of evidencing the impact of education products and services.

Janine brings a wealth of experience across the education sector; prior to joining Pearson in 2016, Janine served as Chief of Policy & Practice for the Massachusetts Charter Public School Association. She also served ten years at Harvard University, most recently as Director of Communications & Administration at the Center for Education Policy & Research and the Co-Founder of the Strategic Data Project, an initiative funded by the Bill & Melinda Gates Foundation. Janine earned her MA in Education Administration from American University, and pursued her doctoral degree in Education Leadership at the University of Pennsylvania.  

Verónica Valdés Salmerón, Manager, Efficacy & Research, Hispanoamérica

As Efficacy & Research Manager, Veronica is responsible for implementing the Efficacy strategies for the Hispanoamerica Region. Upon joining Pearson in 2010, Verónica served as Editorial Pedagogical Consultant, Pedagogical Consultant and Market Research Manager for Latin America, Efficacy Manager for Latin America and then as Efficacy and Research Manager for Hispanoamérica.

Since 1999 Veronica has been author for Pearson in the areas of Vocational Orientation, Human Relationships and Ethics for High School, having more than 20 titles broadly used in Public and Private Education in Mexico and some other countries of Central America. Verónica served as Vocational Coordinator for Instituto Politécnico Nacional High Schools, leading a team responsible for creating a formal program of Vocational Education; she also served as a full-time teacher at Tecnológico de Monterrey Campus Estado de México, teaching students and training teachers at High School. Veronica developed her own educational project and ran it during 14 years. Verónica has studies in a Master Educational Psychology at Universidad Nacional Autonoma de México and she is graduated as psychologist and as pre-school teacher. She also have a post-graduate certificate in early education. Veronica has over 30 years of experience in education in Mexico and Latin America. She has worked at several levels of education with focus in early education, high school and college programs, designing and implementing educational programs for public and private institutions. Teacher training, curriculum development, educational research and pedagogical consultancy have been areas in which she has worked, driving groups to improve their results with learners.

Verónica Valdés Salmerón, Manager, Efficacy & Research, Hispanoamérica

Frances Soul, Vice President, Efficacy Reviews and Improvement, Global Product

As VP of Efficacy Reviews & Improvement in Pearson’s Global Product Organization, Frances leads the team responsible for developing and implementing efficacy reviews and improvement. Upon joining Pearson in 2011, Frances initially served as UK Director, School Improvement and then as VP Efficacy Improvement for Higher Ed.

Prior to joining Pearson Frances served as National Programme Director, School Improvement for a UK government initiative, leading a team responsible for improvement in national education standards in teaching and learning. Frances has a Masters in Philosophy from Southampton University and has previously led research and development in engineering and medical physics, designing new products for the application of Doppler in diagnosis of congenital heart disease. Alongside this she taught electronic engineering and physics. With a post-graduate certificate in Education she has been in the field of education improvement, and product development for more than 25 years; more recently responsible for designing, developing and implementing a number of programmes in teacher professional development and online products for school improvement.

Tania Sterling, VP, Efficacy

Tania Sterling has over 22 years of practical experience teaching and leading in classrooms, school districts and government in Ontario. Following the completion of her Doctor of Education, in 2012 Tania left the York Region DSB on a secondment to Pearson Canada as the Research and Communication Manager-Digital Learning. One year later, she joined Pearson Canada's Executive Leadership Team full-time as the Vice President, Efficacy where she works internally with Pearson colleagues and externally with K12 school districts, colleges and universities to investigate the impact of using an efficacy framework and LEAN product development principles to support contemporary teaching designs and improve student learning. Some of Tania's most rewarding system improvement work has involved collaborating with educators and leaders in Northern-western Ontario and the Ministry of Education in Nunavut to support the unique needs of Canada's First Nations, Métis, and Inuit (FNMI) learners and educators.

To remain connected to and fuel her passion for instructional leadership and learning, Dr. Sterling participates regularly in #edchats on Twitter, presents at educational conferences, and recently joined Brock University's Faculty of Education's Centre for Adult Education and Community Outreach (CAECO) where she enjoys being a part-time online instructor.

Tania Sterling, VP, Efficacy

Bahar Varicioglu, Efficacy Lead, Pearson Middle East

As the Regional Efficacy Lead, Bahar leads Pearson's efforts to improve and deliver educational outcomes and performance from the company’s suite of products and services available across the Middle East. She has been with Pearson for 20 years and has taken various sales and marketing management roles in Turkey and Middle East, and now focuses on efficacy and research.

Prior to joining Pearson, Bahar was an English Language Instructor and Testing and Assessment Coordinator at Bilkent University School of Foreign Languages in Ankara, Turkey. She graduated with honours from the Education Faculty of Middle East Technical University in Ankara, and is a certified teacher and trainer in English Language Teaching.