Rough Guides and Announce Online Travel Content Partnership Now Features In-Depth Editorial for Destinations around the World

Through a private label publishing agreement, Rough Guides, publishers of more than 100 critically acclaimed travel guides, will provide extensive editorial content to, the leading lifestage website for "first-wave boomers". Travel is a primary interest for ThirdAgers - people in their late 40s and 50s - and through the agreement with Rough Guides, users will have access to unique information on destinations around the globe through ThirdAge's newly launched travel channel . Rough Guides provides independent minded travellers with insider perspective on more than 14,000 destinations around the world.

From the Al-Wad Road to Zaragoza and everything in between, ThirdAge users are only a couple of clicks away from access to thousands of destinations for planning their itineraries, including points of interest, historic landmarks, museums, and "off the beaten track" escapes. Once a destination has been selected, a user can easily navigate sights and points of interest within the location, as well as surrounding neighbourhoods.

Additional content includes:

Basics - This information provides users with a wealth of knowledge to answer the kinds of questions that arise prior to travelling.

Best Of - Rough Guide authors have carefully selected their favourite sights and can't-miss experiences for popular destinations.
Eating, Accommodation,

Entertainment - These sections list recommended local dining, lodging, and entertainment for all destinations - and budgets.

The Catalog - The Catalog section provides information on the Rough Guide to Travel books and music CDs as well as links to online retailers.


About ThirdAge Media

ThirdAge Media is the leading lifestage Internet media company for first-wave baby boomers. The company provides products and services for 45 plus year old adults via its Web site, a syndicated news service, outbound email programs, content partnerships, research programs, events, and commerce services., the award-winning Web site of ThirdAge Media, is the lifestage Web site for this audience featuring community building; content channels covering Romance, Health and Fitness, News, Money, Technology, Family, Work, and Travel; and an online marketplace for commerce. Each channel artfully integrates news, expert advice, self-assessment tools, and interactive chat and forums to provide the most trusted platform for decision-making in the ThirdAge. ThirdAge Media is a privately held company located in San Francisco, California. Sponsors of ThirdAge Media include American Century,, IBM, Intel, Merrill Lynch and Procter and Gamble. For more information on ThirdAge Media, visit

About Rough Guides

Rough Guides is recognised for its hip, irreverent travel guides, written with an eye for detail and a voracious appetite for off-the-beaten-path adventure. From a single Greece guide published by four friends in 1982, Rough Guides has grown to more than 150 titles, including 100 travel guides, unique language phrasebooks, acclaimed music reference guides, eclectic world music CDs, and a best-selling pocket Internet guide. The company is also known around the world through its BBC/Travel Channel television series, Rough Guides.

Through a partnership with Headland Digital Media, Rough Guides launched an interactive travel planning resource on the Internet, where independent travellers can go to learn about destinations, join an online community of travellers, find Rough Guides books and relevant travel products, and book reservations. In all of its ventures, Rough Guides focuses on providing extensive cultural background and the most reliable, up-to-date, and entertaining information for destinations around the world to independent travellers of all ages, on all budgets.

For further information

Rough Guides


Patrice Paul



ThirdAge Media, Inc.


Mindy Cebers