New York Times Digital and Announce Reciprocal Content Distribution Agreement

NEW YORK, August 6, 2001 ' New York Times Digital, the Internet division of The New York Times Company, and, the online partner of the Financial Times, today announced a reciprocal content distribution agreement. Under the agreement, will be able to publish up to 10 full-text articles from the business, technology and international sections of each business day, while will be able to publish up to 10 full-text articles from the business, technology and international sections of each business day. All of the articles will retain the branding of the originating Web site. This arrangement is scheduled to go live on both sites in early August.

'We are excited about this mutually beneficial partnership with,' said Martin Nisenholtz, chief executive officer of New York Times Digital. 'Our users will benefit from additional high quality analysis afforded by the Financial Times, while users will gain the added perspective of The New York Times.'

Stephen Hill, chief executive officer of the Financial Times Group, said: 'We are pleased to offer users access to's internationally focused business news and analysis. This partnership between two of the world's most respected news organizations will benefit audiences seeking editorial insight and perspective from authoritative and trusted online brands.'

Both and are experiencing steady traffic growth in 2001. is the No. 1 newspaper site and No. 3 news and information site on the Web, attracting nearly six million unique visitors per month. also attracts a highly loyal user base of two million unique monthly users, 70% of whom visit at least once a week. Both Web sites deliver a global, elite audience of senior business executives and opinion leaders in the U.S. and abroad. The combined is drawn from 239 countries and represents a complementary demographic of highly affluent business professionals.



About and the FT Group is the world's leading global business Web site and is the online partner of the Financial Times. Combining the values and expertise of the Financial Times newspaper with the immediacy and interactivity of the Internet, provides a global perspective of business, finance, politics and economics, as well as lifestyle and the arts. also offers a wealth of financial data, unique dossiers on key business people and a range of tools to search the Internet and manage a busy work-day. is part of the Financial Times Group, one of the world's leading business information companies, which aims to provide a broad range of information and services to the growing audience of internationally minded business people. Apart from the Financial Times newspaper, which has one of the world's fastest growing international readerships, the FT Group also includes France's leading business news publication, Les Echos, as well as Spain's leading business source, Expansion. In 2000, the FT Group launched a German language newspaper,
FT Deutschland, with a fully integrated online business news and data service. The FT Group is a substantial stakeholder in, with which it operates, its European counterpart. The FT Group also holds stakes in a number of joint ventures, including FTSE International, a joint venture with the London Stock Exchange, Vedomosti, Russia's leading business newspaper, and a 50% stake in The Economist, the world's leading weekly business and current affairs journal.

The FT Group is part of Pearson PLC (FTSE: PSON) (NYSE: PSO), an international media company with market-leading positions in strategic business information, education, consumer publishing and international television production.

About New York Times Digital
New York Times Digital (NYTD) is a premier news and information network for individuals who want a unique perspective on their world. New York Times Digital is comprised of,,, and a Digital Archive Distribution business. . By bringing together the industry's most trusted editorial content, a high-quality, knowledge-hungry audience, and proprietary filtering technology, NYTD and its properties comprise one of the world's most powerful environments for news, information and interaction.

NYTD is a division of The New York Times Company (NYSE: NYT), a leading media company with 2000 revenues of $3.5 billion that publishes The New York Times, The Boston Globe and 15 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.



Christine Mohan


The New York Times Company



Gregory Roth


Financial Times-US



Anoushka Healy


FT Group-UK