Acquisition of DDC Publishing Expands Pearson Education IT Offerings

Prentice Hall School to Provide Software Training Materials to K-12 Schools

Pearson Education, the world's leading education publisher and part of Pearson plc (NYSE: PSO), announced the acquisition of DDC Publishing, a provider of software training titles to the high school and post-secondary markets.

"This purchase helps meet a growing need in the secondary market for quality technology textbooks, multimedia CD-ROMs, and lessons designed for students and teachers in grades K-12. This will let us meet the needs of ever-changing software applications and technology in a standardized manner and at a reasonable cost," said Marty Smith, President, Pearson Education School Group.

The acquisition of DDC Publishing accelerates Prentice Hall School's entry into the software training market, and nearly doubles the number of products it has to offer. Pearson Education is already a leader in the higher education and professional IT publishing market with well-known imprints like SAMS, Cisco Press, Adobe Press, Addison-Wesley, New Riders, and others.

With DDC as a new asset, Pearson will be able to provide a comprehensive line of computer-related publications and teacher training and assessment materials through its Prentice Hall School division. DDC Publishing, founded in 1946, currently publishes more than 400 software-training titles and ancillary products for high schools, colleges, corporations, governmental organizations, and individuals and home users.

DDC products are authored by educators and computer training professionals on a host of topics ranging from computer applications (like Microsoft Office and Word) through Internet skills, graphics and Web design, to programming, networking, and certification for a range of learning levels. A simple, step-by-step approach effectively reaches students at the high school level and allows them to master the technologies quickly. The books also help computer education teachers manage the ever-changing software applications and technology in a standardized manner and at a reasonable cost. In addition, DDC's well-known ?Learning Series,? which includes lessons, exercises and multimedia demos, meets Computer Literacy course requirements in most states for grades 8 ? 12.

Ancillary products include application-based tests that give realistic assessments of software skills and resources that help educators and students master software applications.

Prentice Hall School has also entered into an exclusive agreement with DDC Training Services, Inc., under which DDC will offer training workshops for educators across the country, and the two companies will co-market their products. Workshops are available for MOUS (Microsoft Office Users Specialist) Certification, general computing, and Web programming. In addition, the two companies will provide the products and services that will enable schools to offer recognized technical certification exams to their students.

Prentice Hall School is committed to building on its existing offerings in the Career and Technology market. This is its second major acquisition this year, having acquired Interstate Publishers, Inc. ? the leading developer of agriculture education materials ? in January 2002.


About Pearson Education

With offices in 33 countries, Pearson Education is the world's leading education business. Its brands include Addison Wesley, Allyn & Bacon, Benjamin Cummings, Longman, Pearson Learning, Prentice Hall, NCS Pearson, and Scott Foresman. Pearson Education is the global leader in online learning with nearly 2,000 textbook companion Web sites, NCS Learn, the InformIT portal for technology professionals, and Pearson's Learning Network, the award-winning learning portal for parents, teachers, and children. Pearson Education is the global education business of Pearson (NYSE: PSO), the international media group. For more information, visit

About DDC Publishing, Inc.

DDC Publishing, Inc. is a recognized computer textbook publisher, focusing on high schools and post-secondary institutions. DDC Publishing offers more than 400 software and computer training products to a variety of markets. For more information, visit