Lex, the Financial Times's influential, agenda-setting business column is expanding its real-time 'Lex live' service on FT.com.
The Financial Times newspaper will continue to publish up to four Lex notes per day in each of its four regional editions of the newspaper (UK, Continental Europe, USA and Asia) but FT.com subscribers will receive up to 6 additional real-time notes every day, before they appear in print, giving subscribers an up to date analysis of global business and markets news and trends.
The Lex team will be strengthened, and Lex writer Thorold Barker has been appointed deputy editor of Lex. He will work with George Graham, Lex editor and the seven-strong Lex team in London and New York. Louise Lucas joins the Lex team, as the first dedicated Lex writer in Asia, and will be based in Tokyo.
An integrated marketing campaign will launch the expanded 'Lex live' service and will run for a fortnight from November 10. An above the line campaign - the first for the Lex brand - features poster advertising at seventeen London Underground stations around the City, and adverts in the FT newspaper and on FT.com. The campaign also has a strong direct marketing element, with and emails and screen savers targeted at the City audience.
Tracy Corrigan, editor of FT.com commented;
"Lex is the global business column that matters and, by expanding the Lex Live service and providing real-time comment and analysis on UK, European, US and Asian business and markets issues, we'll be offering FT.com subscribers unique, insightful and unmissable analysis throughout the global business day."
The Lex column was established in the 1930s by Hargreaves Parkinson, who went on to become the editor of the FT. Although the precise origin of the name is not known, it is thought that it may come from the Latin aphorism, De minimis non curat lex (the law is not concerned with trifles).
Lex boasts some distinguished alumni, including former FT editors, Sir Gordon Newton and Richard Lambert as well as Martin Taylor, former chief executive of Barclays Bank; John Gardiner, chairman of Tesco; John Makinson, chief executive and chairman of Penguin; and Nigel Lawson, chancellor under Margaret Thatcher.
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, which is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 21 cities across the globe, has a daily circulation of over 480,000 and a readership of more than 1.6 million people worldwide.
- FT.com, the newspaper's internet partner, combines agenda-setting editorial with relevant financial data and discussion groups, as well as a broad range of business tools including the largest search function on the internet. FT.com has more than 65 million monthly page views and over 3.8 million unique monthly visitors.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr, and Spain's leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
The FT Group is part of Pearson plc, the international media group.
Joanna Manning-Cooper: +44 (0) 207 873 4447
Alice Owen: +44 (0) 207 873 3829
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