London - The Financial Times has been named the most influential international media brand of 2003 by Campaign Magazine.
The Financial Times took the number one spot in the annual Campaign rankings. Campaign described the FT as "still a must-read for anybody who wants to be taken seriously in the industry", and listed the revamp of the UK edition, the launch of the FT's Asia edition, the success of FT Deutschland and the FT's new printing operation in South Africa as key reasons for the FT's number one ranking.
The FT was ranked above major international media brands including The Economist, CNN, Time, MTV, Google and Fortune.
Olivier Fleurot, CEO of the Financial Times commented;
"The Financial Times is one of the world's premier media brands, and the best medium for advertisers who want to reach a global audience of influential decision makers. 2003 has been an exciting year for the FT, with the launch of a new Asia edition, the revamp of our UK edition and the launch of a new marketing campaign in the US. FT.com is the world's most popular business website and the global reach of the FT brand has never been stronger.
Joanna Manning-Cooper/Katy Hemmings: +44 (0) 207 873 4447
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, which is recognized internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 21 cities across the globe, has a daily circulation of over 450,000 and a readership of more than 1.6 million people worldwide.
- FT.com, the newspaper's internet partner, combines agenda-setting editorial with relevant financial data and discussion groups, as well as a broad range of business tools including the largest search function on the internet. FT.com has more than 65 million monthly page views and over 3.8 million unique monthly visitors.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr, and Spain's leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
The FT Group is part of Pearson plc, the international media group.