For the sixth year running, the Financial Times has taken the number one position as Europe's leading business title, as revealed in the Europe 2005 Survey.
Europe 2005 is an annual survey conducted by Ipsos-RSL, which covers over 10 million executives in 16 European countries, representing the top 4% of the adult working population. The survey, one of the largest of its kind, provides detailed and vital information for those involved in planning and buying pan-European media, both in print and online.
The Financial Times now reaches 6.7% of the Europe 2005 audience, which equates to 679,000 leading professionals and executives every day. The Financial Times leads the business titles in the survey with 22% more readers than its closest competitor, The Economist and almost 5 times that of the Wall Street Journal Europe.
FT.com, the FT's website, emerges as the leading business website on the survey and also the fastest growing site, reaching 8.2% of the overall online European business audience. This is an 11% increase on last year's performance. FT.com reaches 834,000 users in a four weekly period, which is almost four times more users across Europe than WSJ.com.
Europe 2005 highlights the fact that the FT is read by more high-income earners, frequent fliers, luxury goods purchasers and business decision makers than any other title on the survey. The FT has the lowest ?cost per thousand' figure across Europe for advertisers, and is therefore the most cost effective publication to reach senior business people in Europe. One advertisement in the FT newspaper and one advertisement on FT.com will reach 1.2 million senior business people across Europe.
Ben Hughes, Worldwide Advertising Director for the Financial Times, said : ?It's great to see the FT brand ? both in print and online ? retain its lead in Europe. The survey reflects our continued position as Europe's leading business information brand and confirms the appeal of the FT's unrivalled coverage of international issues. For advertisers, the survey confirms that we have grown our lead over competitive titles, signalling the FT's unparalleled reach amongst a high calibre, pan-European audience of key decision makers.?
+44 (0) 207 873 3811
+44 (0) 207 873 4447
Europe 2005 is an annual survey of the leading executives and professionals in Europe, covering the top 4% of the working population. This is the sixth survey in the series, dating back to 2000. The surveys measures media consumption of the leading international print titles, TV stations and web sites, as well as the national equivalents in individual countries. It is the only survey of its kind to feature media consumption of websites.
Europe 2005 is widely used and respected amongst the international planning and media buying community. The survey is conducted by Ipsos-RSL.
The FT is firmly established as one of the world's leading business information brands, internationally recognised for its authoritative, accurate, and incisive news, comment and analysis. Whether in print or online, the Financial Times is essential reading for the global business community.
Printed in twenty-three sites across the world, the Financial Times newspaper currently has a circulation of over 440,000 copies worldwide, and a readership of over 1.6 million people. FT.com's 3.9 million unique monthly users generate over 46 million monthly page views, delivering a premium audience to advertisers.