London: The Financial Times is expanding its influential and agenda-setting Lex column. The newly expanded business column, will, from Tuesday, fill half of the back page of Section 1 of the FT newspaper, and will carry more global Lex notes every day.
The newly expanded Lex column will now contain a new 'Number in the News' graphic, highlighting an eye-catching Lex statistic.
The Lex team is also growing. The FT will now have 9 Lex writers - with 5 based in London, 3 in New York and 1 in Tokyo.
The Lex page on FT.com is also being enhanced. There will be a number of new online features, including the ability to vote for the Lex of the week, a Lex investment navigator, Lex calculators, a Lex-only search engine and a function that allows users to comment on Lex notes.
The Lex expansion will be supported by a marketing campaign using the strap line ?Lexpanded'. Adverts will appear in Business Week, Time Magazine, Financial Adviser and Investment Adviser. FT.com will also feature online advertising.
Lex is Edited by Dan Bogler.
Andrew Gowers, Financial Times Editor, commented: "Lex is one of the FT's most influential and popular columns. More coverage and an expanded team of talented writers will allow readers to have more of the must-read comment both in print and online, whilst the new Lex features on FT.com will serve as everyday business tools for our readers around the world."
For further information please contact Joanna Manning-Cooper or Lucy Ellison on 020 7873 4447/020 7873 3119
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 23 cities across the globe, has a daily circulation of over 427,000 and a readership of more than 1.6 million people worldwide.
- FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 3.9 million unique monthly visitors, generating 46 million page views and has almost 80,000 subscribers. FT.com broke even in December 2002.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
- A 13.85% stake in Business Standard, one of India's leading financial newspapers.
The FT Group is part of Pearson plc, the international media group.