London - The Financial Times is once again named as Europe's leading daily newspaper, according to the influential European Opinion Leaders Survey (EOLS), released today.
The annual survey, measuring readership habits of opinion formers in Europe, names the FT as the leading daily newspaper in Europe, the most credible and respected newspaper in Europe, and the most credible and respected newspaper in the UK.
The FT's reach amongst Europe's opinion leaders, including politicians, scientists, and leading figures in the media, arts and medicine, is over three times larger than the Wall Street Journal Europe.
The EOLS survey tracks the readership of 12 international titles and 58 national titles, and the viewing of 7 pan-European TV channels.
The FT is read by 31% of the EOLS survey audience every day. In comparison, CNN is watched by 22 % of the same audience, and BBC World by 14%.
Michael Rzesnitzek, Managing Director of the Financial Times in EMEA commented:
"This survey proves that we are reaching Europe's most influential audience, across a range of industries and sectors including politics, academia, science, media and the arts. If you want to influence the influencers in the UK and Europe, then the Financial Times is the daily newspaper for the elite, decision maker audience."
For further information please contact:
Joanna Manning-Cooper, Director of Communications, Financial Times.
+ 44 (0) 207 873 4447 or firstname.lastname@example.org
Notes to editors:
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 23 cities, has a daily circulation of over 425,000 and a readership of more than 1.4 million worldwide.
- FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 3.9 million unique monthly visitors, generating 46 million page views and has almost 80,000 subscribers. FT.com broke even in December 2002.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
- A 13.85% stake in Business Standard, one of India's leading financial newspapers.
The FT Group is part of Pearson plc, the international media group.