LONDON - The Financial Times is launching a new series of colour magazines which will look at the business of sport. The magazines, each of which will be produced in association with a key sponsor, will provide readers with the unique view of the Financial Times on the world of sport, with the usual mix of insightful journalism and stunning photography.
The first magazine, entitled 'The Business of the America's Cup' and produced in association with Hublot, will be published globally in the newspaper on Monday 14 May. Other magazines in the series include 'The Business of Formula One', sponsored by DHL and to be published in the UK and European editions on May 25, and a preview to Euro 2008 championships, to be published in December. Each of the magazines is being produced in association with a key sponsor, but other advertising will be featured in the publication. There will also be opportunities for cobranded marketing for the key advertiser, further enhancing the value of the sponsorships.
The magazines are the first offerings of the new Strategic Development Unit, headed up by Jon Slade within the EMEA advertising department. "Our new Strategic Development Unit has created a unique proposition that allows our sponsor Hublot Watches to activate their involvement in the America's Cup in a way that will be engaging and impactful for the Financial Times' readership," said Dominic Good, Advertising Sales Director, EMEA.
In the foreword of the 'Business of the America's Cup' magazine, Lionel Barber, Editor of the Financial Times writes: "Money and sport go hand in hand. This is why the FT is launching an occasional series of colour magazines that focus on the business of a particular sport and that are tied - in the main - to a sporting event. This first magazine? makes for a mouthwatering debut."
Contributors in this issue include Victor Mallet, Editor of the Asian edition of the Financial Times and sailing correspondent, Paul Betts, European business correspondent and Matthew Engel, weekend columnist, amongst others.
The colour magazines are being put together by an editorial team led by Simon Targett, associate editor of the Financial Times and editor of supplements and special reports, and Ravi Mattu, editor of partnership publishing.
Further magazines, including arts magazines looking at music, theatre and art, are due to be published in association with UBS in the autumn of 2007 and spring 2008.
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Notes to Editors:
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 23 cities across the globe, has a daily circulation of 461,000 and a readership of more than 1.4 million people worldwide.
- FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 5.3 million unique monthly users (ABC electronic figures January 2007) generating 40.4 million page views and has 90,000 subscribers.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Mergermarket Group, whose products and services provide the global advisory and corporate communities with intelligence and analysis. With regional head offices in London, New York and Hong Kong and 200 journalists in 46 locations worldwide, reliable and validated proprietary intelligence and historical data is provided via the mergermarket, dealReporter, Debtwire and wealthmonitor on-line platforms.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
- A 13.85% stake in Business Standard, one of India's leading financial newspapers.
The FT Group is part of Pearson plc, the international media group.