Read for the record

The Pearson Foundation sponsors Jumpstart's Read for the Record campaign

On 20 September, Jumpstart's Read for the Record 2007 Campaign set a new world record for the largest "shared reading experience" on a single day, when hundreds of thousands of adults and children across the U.S. read the Penguin Young Readers children's classic The Story of Ferdinand to a child, raising more than $1 million for Jumpstart.

Read latest press release, 21 September.

To watch a video of Matt Lauer, presenter of the Today programme on NBC News, talking about Read for the Record, see: http://link.brightcove.com

To listen to readings of The Story of Ferdinand, by Poet Dr. Maya Angelou, journalist Bob Edwards, racing driver Danica Patrick, and pop star/actress Mandy Moore, visit: ww.xmradio.com

To watch a video of Meredith Vieira, also a presenter of the Today programme on NBC News, talking about Read for the Record, see: http://www.pearsonfoundation.org/pg3.3.html

For more information on Pearson's participation, go to: http://pearsonfoundation.org/pearsonrftr/

The Pearson Foundation matched each $10 online donation made by the public with another donation of a book to a child from a low-income community. Pearson also donated tens of thousands of books to Head Start and other Jumpstart-affiliated early education centers.