NEW YORK--(BUSINESS WIRE)--FT Press today announced the launch of a new e-publishing imprint, FT Press Delivers (www.ftpress.com/delivers), providing essential insights from the best business books and original writings by some of the leading business thinkers alive today. Contributors include Jim Champy, Brian Solis, Mark Zandi, Jon M. Huntsman, John Kao, Michael Abrashoff, and Seth Goldman.
With the rise of web sites, RSS feeds, blogs, Twitter, and other micro-content producers, people are consuming news in chunks and sound bites, and FT Press Delivers applies that model to business content, delivering information that is practical, relevant, and concise.
This new e-content is provided to consumers via Elements and Shorts. Elements focus on one simple idea relating to work and life based on content from existing FT Press books, offering expert perspectives and solutions. Shorts are original pieces that focus on business-oriented topics and lessons from some of the leading business thinkers today and are published in partnership with New Word City, (www.newwordcity.com). New Word City contributes 10 percent of its profits to literacy causes. Elements and Shorts are easy to read, accessible via computer or electronic devices, including the iPhone, and they fit into the busiest of schedules.
- There are currently 242 Elements and Shorts available; a total of 500 Elements and Shorts will be available by the end of 2010
- Elements and Shorts are available via Amazon.com, BarnesandNoble.com, and the Sony ebookstore
- Elements are 1,000 to 2,000 words, Shorts are 4,000 to 5,000 words
- Elements are priced at $1.99, Shorts at $2.99
“We understand that the way consumers are reading and acquiring need-to-know information is changing. Through Elements and Shorts, people get what they need when they need it,” said Timothy C. Moore, VP and Publisher, FT Press and FT Press Delivers. “We are committed to reaching readers wherever they are, regardless of the device or platform, and FT Press Delivers represents an important new way we are able to connect to our audience.”
“Our original Shorts are an entirely new way to read -- and, more important, put into practice -- business insights and lessons,” states Donna Carpenter, Chairman and Chief Executive Officer, New Word City.
Jim Champy, Chairman of Dell Perot Systems’ Consulting Practice and an Elements and Shorts author, said, “As the medium of communications changes, from iPhones to PDA’s to tablets – content must also change. Readers want and expect more concise information, accessible from these new devices and suited to their convenience. I am pleased to be working with FT Press and New Word City, writing on issues of management and business in these new formats.”
Learn more about Elements and Shorts by visiting www.ftpress.com/delivers.
About FT Press
FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.
About New Word City
Over the past 25 years, New Word City’s writers and editors -- New York Times, Newsweek, Time, Harper’s, and Wall Street Journal veterans -- have turned out some of the bestselling business books of all time. Working closely with clients, the New Word City team has produced more than 70 books, of which more than 7 million copies have been sold. These titles have logged more than 500 weeks on The New York Times, Business Week, and Wall Street Journal bestseller lists.
The global leader in education services and technology, Pearson is home to such respected brands as FT Press (www.ftpress.com), Wharton School Publishing, Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO - News), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.
Laura Czaja, PR Manager, 212-641-6627