Pearson is proud to be sponsoring Learn to Live, the learning area of the new Gransnet site, a social networking site aimed at the UK’s 14 million grandparents, which launches today.
At Pearson we believe in the power of learning to keep minds active. Our research shows that many people in later life are really enjoying a chance to learn new things in an informal way.
We will bring together high quality content from imprints such as Dorling Kindersley and Prentice Hall and combine it with our expertise in creating learning programmes to provide learning tools tailored specifically to those in later life.
Gransnet users will be among the first to trial these products, starting with an introduction to the basics of digital photography and a daily yoga programme in 24 gentle steps.
Gill Jackson, Director - Learning Solutions, Pearson, said: "We're delighted to be working with Gransnet on this exciting initiative. As the world's leading learning company, Pearson is ideally placed to sponsor the learning section of the site and we hope that users will enjoy the free photography and yoga programmes available there. We'll be adding new learning materials on a variety of subjects soon, so look out for updates over the coming months."
Gransnet (www.gransnet.com) is a forum-based online social network for grandparents, set up by the team behind the successful online parenting community, Mumsnet. Justine Roberts, Founder and CEO of Mumsnet said: "Grandparents now provide support to a third of working mothers, so a forum to discuss the many and varied grandparenting issues that arise with other grandparents should be invaluable."
Pearson is the world's leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 36,000 people in more than 70 countries, and is listed on the London and New York stock exchanges. For more information, visit www.pearson.com.
Founded in 2000, Mumsnet is an online parenting community that aims to make parents' lives easier by pooling knowledge, experience and support. Mumsnet is one of the UK’s most established and influential social networks, with 1.35 million unique visits a month and 25,000 posts a day.
For more information
Thomasina Coombe +44 (0)20 7010 2310