For jobs at management level, employers are interested in your skills, track record and industry knowledge.
You will need to have the ability to motivate and lead a team. You will also need good awareness of business and budgeting.
Case study
The challenge is to fit our long term projects in alongside the day to day chaos of communicating to 13 halls of residences with over 3,000 students.
Sally Day, marketing and communications manager at the University of Arts, London