Pearson Education Takes Lead with Online-Course Offerings

Partnership Combines World’s Premier Online Course Management System with Richest Content

Vancouver, B.C. (June 17, 1999) – Pearson Education, the world’s leading online educational publisher, announced today at the first Universal Learning Technology (ULT) Conference plans to increase the number of its pre-built online resources for college courses in WebCT to more than 75 courses by year-end. The growth strategy is part of Pearson Education’s plan to leverage technology to transform education.

Pearson Education has partnered with ULT-owned WebCT, a leading online course management system, to provide college professors and students with the architecture and content for comprehensive online courses. WebCT builds Internet-based interactive teaching and learning software and applications that serve as companion tools to textbooks. Pearson Education delivers to WebCT users the richest educational content available, including editorial, self-assessment tools, study guides, lecture materials, exams, and relevant news stories. Pre-built online course resources correspond with some of the most popular textbooks from Pearson Education imprints, including Addison Wesley Longman, Allyn & Bacon, Prentice Hall, and Pearson Professional, Technical and Reference (PTR).

"According to the 1998 national survey conducted by the Campus Computing Project, more than a third of the respondents cited ‘assisting faculty to integrate technology into instruction’ as the most important IT issue confronting their institution," said Will Ethridge, president, Higher Education Group, Pearson Education. "WebCT and Pearson Education have conceived integrated learning systems that offer faculty and students a relevant, robust and active learning experience."

Colleges began using Pearson Education’s pre-built online college course resources in the fall 1998 semester. Offerings include such best-selling titles as Economics Today (Miller) and Management (Robbins, Coulter). Response from early adopters has been extremely positive, as faculty appreciate the opportunity to develop a much more robust online course using class-tested Pearson Education content, rather than start from scratch.

"The advent of online educational tools changes the purpose of print materials by delivering essential content online," said Carol Vallone, president and CEO of Universal Learning Technology, parent company of WebCT. "WebCT and Pearson Education’s collaborative product provide much-needed aid to colleges faced with the challenge of harnessing the power of technology. Pearson Education was the first to provide content for WebCT’s online course management platform and is extremely committed to online education."

"Pearson Education supports professors with the world’s best authors, editors, and technology," Ethridge added.

Pearson Education is the world’s leading purveyor of educational tools that enlighten and enrich the lives of student of all ages, everywhere. Created in November 1998 through the merger of the Simon & Schuster and Addison Wesley Longman education businesses, Pearson Education offers a full range of rich content across electronic and print media from some of the most respected imprints in classrooms around the world, including Addison Wesley, Allyn & Bacon, Computer Curriculum Corporation, Cuisenaire, Globe Fearon, Longman, Modern Curriculum, Scott Foresman, Peachpit and Prentice Hall. Pearson Education employs more than 10,000 professionals around the world who are committed to serving the cause of education. For more information, visit


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Maggie Aloia Rohr