Les Echos, the French national business newspaper, has been revamped. From this week, The Financial Times' sister title has improved its news and comment by introducing two new sections, changing its format and sharpening its look and feel. Twenty new jobs have been created. The first section of Les Echos covers commerce and politics and the second, Entreprises et Marchés (Companies and Markets), deals with specific businesses and markets. From this weekend, the newspaper will have a third section, Les Echos Weekend.
Les Echos is now bigger in size and has moved to the berlinois format, meaning more space in the newspaper for editorial coverage and advertising.
In terms of design, the newspaper is clearer and cleaner. Whilst Les Echos has become a bigger read, articles are more succinct and where appropriate, shorter. In line with the demands of busy readers, there is an increased use of briefs and text boxes to make stories snappier and more accessible.
For the first time in the newspaper's history, photos are used, although it will retain its trademark use of sketches.
There are twenty new jobs at Les Echos, across the business. One of these is an editorial post in New York and another, an editorial post in Brussels.
The revamp is supported by an integrated marketing campaign, incorporating poster, radio and press advertising, using the agency BDDP & Sons. The strapline is On comprend mieux le monde à travers l'économie (For a better understanding of the business world, read Les Echos).
Over the last fifteen years, Les Echos' circulation has increased by 51.7% and pagination has gone from 35 to 61.
For further information, please contact :
Joanna Manning-Cooper on tel +44 (0)20 7873 4447
Alice Owen on tel +44 (0)20 7873 3829