For the fifth year running, the Financial Times has taken the number one position as Europe's leading business title, as revealed in the Europe 2004 Survey.
Europe 2004 is an annual survey conducted by Ipsos-RSL, which covers 10 million executives in 16 European countries, representing the top 4% of the adult working population. The survey, one of the largest of its kind, provides detailed and vital information for those involved in planning and buying pan-European media, both in print and online.
The Financial Times now reaches 6.6% of the Europe 2004 audience, which equates to 664,000 leading professionals and executives every day. The Financial Times leads the business titles in the survey with 20% more readers than its closest competitor, Time, and over 4 times that of the Wall Street Journal Europe.
FT.com, the FT's website, emerges as the leading business website on the survey and also the fastest growing site, reaching 7.7% of the overall online European business audience. FT.com has increased its coverage on the survey by 30% and reaches 752,000 users, which is four times more users across Europe than WSJ.com.
Europe 2004 highlights the fact that the FT is read by more high-income earners, frequent fliers, luxury goods purchasers and business decision makers than any other title on the survey. The FT has the lowest ?cost per thousand' figure across Europe for advertisers, and is therefore the most cost effective publication to reach senior business people in Europe. One advertisement in the FT newspaper and one advertisement on FT.com will reach 1.2 million people across Europe ? an increase of 9% year on year.
Ben Hughes, Worldwide Advertising Director for the Financial Times, said : ?It's great to see the FT brand ? both in print and online ? retain its lead in Europe. As we celebrate the 25th anniversary of our European edition, the survey reflects our position as Europe's leading business information brand and confirms the appeal of the FT's unrivalled coverage of international issues. For advertisers, the survey confirms that we have maintained ? and in the case of FT.com, grown - our leading position, signalling the FT's unparalleled reach amongst a high calibre, pan-European audience of key decision makers.?
Katy Hemmings +44 (0) 207 873 3811
Joanna Manning-Cooper +44 (0) 207 873 4447
Notes to editors:
Europe 2004 is an annual survey of the leading executives and professionals in Europe, covering the top 4% of the working population. This is the fifth survey in the series, dating back to 2000. The surveys measures media consumption of the leading international print titles, TV stations and web sites, as well as the national equivalents in individual countries. It is the only survey of its kind to feature media consumption of websites.
Europe 2004 is widely used and respected amongst the international planning and media buying community. The survey is conducted by Ipsos-RSL.
The FT is firmly established as one of the world's leading business information brands, internationally recognised for its authoritative, accurate, and incisive news, comment and analysis. Whether in print or online, the Financial Times is essential reading for the global business community.
Printed in twenty-two sites across the world, the Financial Times newspaper currently has a circulation of over 440,000 copies worldwide, and a readership of over 1.6 million people. FT.com's 3.6 million unique monthly users generate over 58.2 million monthly page views, delivering a premium audience to advertisers.