Investors Chronicle, the top weekly investment title, celebrates its 150th anniversary in 2010. The anniversary will be marked by the unveiling of a new logo, incorporating 150 into the famous masthead, and a year-long programme of editorial and integrated marketing initiatives highlighting the relevance of the Investors Chronicle to a new generation of wealthy private investors.
With a roll call of famous contributors including Robert Peston, Andreas Whittam Smith (Founder of the Independent), Nigel Lawson and FT Management writer Lucy Kellaway, the title will pay tribute to its alumni and track record through a new strapline “150 Years of Trusted Advice and Tips” from 8th January.
Editorial in 2010 will showcase content across the whole investment spectrum, from stocks and shares to derivatives, bonds and funds. Highlights include ‘Tips of the Year’ in January, a series of ‘Golden Rules of Investing’ supplements launching in March, and a collectors’ edition in September. Journalists will also interact with readers through new blogs, Twitter and a major portfolio analysis competition.
From January, marketing activity will aim to generate new subscriptions to the weekly magazine and online subscriptions to IC Advantage, as well as retain existing readers through direct mail, e-mail and alerts.
Initiatives sporting the new Investors Chronicle identity will also be launched through advertising and inserts in the Financial Times and external publications from January. A retail campaign will also kick off in January with branded point of sale materials in three major British cities, and a PR campaign will run throughout the year.
Jonathan Eley, editor of Investors Chronicle, said: “Our readers have numbered some of the country’s most successful private investors for the past 150 years – but there is scope to provide hints and tips to a new generation. FT research shows that nearly 40% of people are taking more care of their money now than they did prior to the credit crunch.”
Caroline Halliwell, Director of Brand & B2B Marketing at the Financial Times, added: “The marketing campaign has been created to highlight the Investors Chronicle’s track record of expertise as well as its position as an effective route to reach the UK’s most successful investors. It remains a very important media choice for advertisers a century and a half on.”
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About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 401,072 (ABC figures, November, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.6 million registered users.