Beijing, 31st August 2010: Penguin Books, the international publishing company, is celebrating its fifth anniversary in China with a range of book promotions, new title releases, and reader events through to the end of the year.
The focus of the first five years in China has been to bring the iconic brand to a new generation of readers, both by bringing our publishing to China and taking the works of great Chinese authors out to the rest of the world.
Over the last five years, Penguin has acquired more than 30 contemporary and classic titles on and from China for international publication. One such title, Wolf Totem by Jiang Rong, won the Man Asian Literary Prize and we believe has sold more copies to date than any other work of Chinese fiction in English. Moving forward, a new list of fiction and non-fiction titles on and from China will be published, featuring works translated from the Chinese and originally written in English.
Penguin has also established several successful partnerships with some of China's top publishing houses to bring new and classic works for children and adults into the Chinese language. And a new generation of readers has been introduce to English language books from the world's biggest literary names, as published by Penguin.
Beijing International Book Fair
Penguin Chairman and CEO John Makinson will join Asia-Pacific CEO Gabrielle Coyne and the Penguin China team to launch the fifth anniversary celebrations at the Beijing International Book Fair, starting September 1. Then, through to the end of the year, a series of reader events, promotions, and competitions will be held across China and online.
The Penguin Fives: Special offer for readers in China
September 2010 will see the release the Penguin Fives—five of the best fiction and five of the best non-fiction titles from the UK and the US over the last five years—at a special low price for readers in China. Offered exclusively for sale on the Amazon China website, the promotion will continue through to the end of the year. The Penguin Non-Fiction Fives are Blink, Outliers, and What the Dog Saw by Malcolm Gladwell and Freakonomics and Superfreakonomics by Steven D. Levitt and Stephen J. Dubner. Fiction Fives are the major bestsellers The Help by Kathryn Stockett, The Kite Runner and A Thousand Splendid Suns by Khaled Hosseini, The Memory Keepers Daughter by Kim Edwards and The Brief Wondrous Life of Oscar Wao by Junot Diaz. All books will be priced at just RMB40.
Buy Five Penguins: In-store promotions
Avid book buyers loyal to brick and mortar shops will be invited to buy five Penguin titles between now and the end of the year to get five special Penguin gifts at participating bookshops in Beijing, Shanghai, Guangzhou and Shenzhen.
Penguin Classics Lunches
Book lovers in Beijing and Shanghai will be able to relax and listen to some of the top China-based authors talk about their favourite classic work. Lunches will be held on the third Friday of the month from September until January at the Glamour Bar in Shanghai, and every second Friday from October to December at the Bookworm in Beijing.
Featured authors include Paul French, Jonathan Fenby, Hong Ying and Janice Y.K. Lee. Classic titles include Man's Fate by Andre Malraux, The Radetzky March by Joseph Roth, Selected Poems by Paul Celan and Emma by Jane Austen.
The Inside Page: Online Magazine
From September, it will be easier than ever to follow the Penguin. The Inside Page: the stories behind the covers from Penguin China, is a new monthly magazine with an industry insider perspective written by Penguin China staff, with contributions from colleagues around the world and key figures in the book business. It will feature articles, reviews and interviews and will cover the books that we read and love; the books that we want to tell everyone we know about. Old or new, our aim is simply to highlight those books that we feel deserve just a little bit more attention than they get in China and of course, each month will feature a favourite China book. For more information or to join the mailing list please contact firstname.lastname@example.org or email@example.com.
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Notes to Editors
Penguin Group (China) was legally established in August 2005. From its base in Beijing, Penguin works to develop distribution of English language titles, establish Chinese joint publishing projects, and acquire Chinese language works.
Penguin is one of the world's most beloved published brands. Since its establishment in London in 1935, Penguin has published works by 25 Nobel Prize winners, 16 Pulitzer Prize winners, and 10 Booker Prize winners. From its offices in 11 countries of the world, Penguin publishes more than 4000 titles each year for readers from birth to retirement, ranging from popular, literary, and classic fiction to non-fiction, travel, lifestyle, children's, and reference. Penguin is a Pearson company.