London, 16th September 2010 — Rough Guides today announced the launch of the ‘Rough Guide to the World’, an interactive website that was showcased as part of the global launch of Windows Internet Explorer 9. Rough Guides worked with digital marketing agency Metia to create a site where visitors can browse the best in travel from Rough Guides’ inspirational book, Make the Most of Your Time on Earth, and also contribute images of their own experiences to help complete a ‘Rough Guide to the World’.
From husky driving on the Russian border to whale watching in Samana, or sampling Beirut’s cutting edge culture, the site brings together hundreds of the best travel experiences from around the globe. Visitors navigate content using an interactive map of the world to view geo-located photographs from Rough Guides’ own image bank and thousands of user generated images from Flickr, the photo sharing website.
Not only can users be inspired by these memorable and jaw-dropping travel adventures, Rough Guides are inviting users to contribute their own travel photographs via Flickr and share their favourite experiences with friends using Facebook, Twitter or email.
Also selected as a showcase for Microsoft Corp.’s launch of Windows Internet Explorer 9, the site provides new ways to engage travellers through the digital world, and encourages the online community to help create the ultimate ‘Rough Guide to the World’.
You can view the experience at http://makethemost.roughguides.com.
“Rough Guides has always encouraged travellers to make the most of the world,” said Liz Statham, marketing and PR director at Rough Guides. “On or offline, the world is a beautiful place and we hope this Rough Guide to the World will encourage everyone to stop dreaming, start sharing and get packing!”
“Rough Guides has a hugely loyal following that are committed to authentic travel experiences. Our brief was to create a website that compelled their audience to participate, contribute and share,” said Steve Ellis, Chief Executive, Metia. “We really hope that travellers across the globe will get behind the site and help us complete a Rough Guide to the World.”
“Windows Internet Explorer 9 allows sites such as Rough Guide to the World to step outside the browser box, enabling these sites to be like first-class citizens along with your favorite native Windows-based applications,” said Dean Hachamovitch, corporate vice president for Windows Internet Explorer at Microsoft. “Developers are going to be able to translate that to a more beautiful Web for people around the world.”
Notes for Editors
The Rough Guide experience site will be showcased within the HTML5 section of Windows Internet Explorer 9, please visit www.thebeautyoftheweb.co.uk.
The site is best experienced using Microsoft Windows Internet Explorer 9 – which can be downloaded free – but also works with other modern browsers which use HTML5 standards. HTML5 consists of a series of web standards, which enable modern browsers to provide more interactivity and a richer user experience without the need for plug-in technology.
Experiences are from Make The Most Of Your Time on Earth, 2nd Edition, Published 1st September 2010, ISBN: 9781848365247, £19.99
About Rough Guides
Rough Guides is a leading travel content provider with more than 700 travel guides, gift-books, maps, phrasebooks, bespoke custom publishing guides and digital products, including eBooks and mobile applications. From country guidebooks to city guides and inspirational travel specials to Round the World planners, there’s a Rough Guide to suit everyone with accurate, up-to-date information and informed, contemporary writing. Make The Most Of Your Time On Earth™
For more information visit: www.roughguides.com
Rachel Sprackett, Rough Guides
Metia delivers integrated marketing services and solutions. With offices in London, New York, Seattle and Singapore, the company employs more than 200 marketing professionals – including experts in a wide variety of marketing, communications and software development disciplines.
For further information, visit: www.metia.com
Melanie Hesketh, Metia
+44 203 100 3584