Pearson's Vocabulary Central app for iPad, iPhone and iPod Touch offers grammar on the go for today's texting generation

Engaging games and interactive tools make teen and tween learning fun and entertaining

R U able 2 rd ths? If so, you get an A+ in SMS (Short Message Service), today's communication method of choice for our texting and twittering tweens and teens. As this rapid fire messaging language has gained in popularity, however, many educators are questioning whether basic grammar and writing skills are being left behind. Pearson's Vocabulary Central app is designed to help reinforce these skills in entertaining ways, through interactive songs, trivia games, and flashcards, anytime, anywhere.

Vocabulary Central is available for the iPad, iPhone and iPod Touch through iTunes for $2.99 in individualized editions for grades 6-12.

Students work with flashcards to build their understanding of specific vocabulary words. Each flashcard provides an explanation of the word, a model sentence, synonyms and antonyms, word families, and background information, all with accompanying audio. After practicing, students are able to earn points through the Quiz mode.

Once all flashcards have been reviewed within a series of lessons, access is available - for grades 6-10 - to videos featuring scrolling lyrics that provide musical and contextual clues to help students discover the meaning of the vocabulary words highlighted in blue.

Through the Vocab Trivia activity, students read word-related questions and choose the best answer. The faster the questions are answered, the higher the scores. If students wait too long, incorrect answers start to vanish, along with the chance to score more points.

"Vocabulary Central is designed so that students can work at their own pace to build their vocabulary skills, and have fun along the way," said Doug McCollum, Pearson's General Manager for Literacy. "It's the latest in Pearson's series of innovative apps for meeting today's on-the-go tweens and teens in their digital world."

Other Pearson Apps available for the K-12 age range include Grammar Jammers, which offers interactive animated videos to help make mastering the rules of grammar a fun, melodic, and memorable experience for learners anywhere, anytime. Additional Pearson apps for school are in the works for the 2010-2011 school year in the areas of Literacy, Science, and Humanities.

About Pearson

Pearson (NYSE:PSO), the global leader in education services, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to


Rod Granger
Twitter: @rodgranger