Macmillan Launches Information Technology Portal

Macmillan USA, the world's largest computer book publisher and one of the industry's leading innovators in both print and digital formats, today announced the launch of its information technology portal, InformIT http://www.informit.com/ . InformIT is a complete online community delivering information, technology, reference, training, news, and opinion to IT professionals, students, and corporate users around the world. By focusing on key markets programming, databases, web publishing, networking, operating systems, and certification InformIT provides the IT professional and student alike a place to share information and find authoritative solutions. More than just a news and opinion site, InformIT is the largest compilation of technical computer reference content on the Internet. Resources are drawn from world-renowned imprints of Macmillan USA and other select imprints of Pearson plc (the international media group that acquired Macmillan in 1998). The InformIT initiative marks another milestone in Pearson's effort to bring its high-quality content to an online audience.

Today, IT training is nearly a three-billion-dollar industry. As more jobs require basic computer literacy, the IT professional is fast becoming one of the most highly recruited positions in corporate America. The market is growing at an astounding rate matched only by the actual innovations, and therefore challenges, to the technological fields. In such an environment published books can no longer be the only source of information.

InformIT meets the demands of the information technology publishing and training industries by exploiting the broad reach and interactivity of the web and by providing an effective, robust tool that not only presents current information, but helps build enthusiasm for IT training and provides an online home for millions of IT professionals and students around the world.

"Macmillan has always been on the cutting edge of online publishing. Our first effort was Macmillan Online http://www.mcp.com/ in 1994, which has since become one of the top information technology resources on the Internet," says Gregg Bushyeager, Vice President, Online Development of InformIT. "Now, with backing from Pearson Education, publishers of high-end computer-based content that complements the InformIT portal initiative, we are able to provide the IT market with an even greater depth of content, strength in community, and expanded commerce potential, while leading traditional book publishing into a new era."

In addition to in-depth content from authoritative brand names such as Macmillan, QUE Publishing, and Sams Publishing, InformIT's value-added features include author recommendations, the ability to preview books before they are released, fully searchable access to cutting-edge reference material, site personalization capabilities, links to job listings, up-to-the-minute news, message boards, and an online store.

Because the site offers multiple levels of access a free area, additional resources for registered users (at no charge), and a subscription area InformIT users can easily obtain the information they need in the format they choose, from looking up a definition to purchasing a book. InformIT aims to foster competency by meeting the career, development, community, and commerce needs of every visitor from novice to expert.

InformIT is located at http://www.informit.com./ An online press kit for InformIT is located at www.informit.com/press/

 

Notes

INFORMIT FACT SHEET http://www.informit.com/

Overview:

InformIT http://www.informit.com/ is a complete online community delivering information, technology, reference, training, news, and opinion to IT professionals, students, and corporate users. By focusing on key topics within programming, databases, web publishing, networking, operating systems, and certification, InformIT provides authoritative solutions, an online community, and the world's largest compilation of technical computer reference content from world-renowned imprints of Macmillan USA and other select imprints of Pearson plc.

Market:
Today, information technology training is nearly a three-billion-dollar industry. As more jobs require basic computer literacy, the IT professional is fast becoming one of the most highly recruited positions in corporate America. The market is growing and changing at an astounding rate - matched only by the actual innovations, and therefore challenges, to the technological fields. In such an environment published books can no longer be the only source of information.

InformIT meets the demands of the IT publishing and training industries by exploiting the broad reach and interactivity of the web and by providing an effective, robust tool that not only presents current information, but helps build enthusiasm for IT training and provides an online home for millions of IT professionals and students around the world.

Resources:
InformIT content is intuitively arranged into several key categories:

ProgramIT
DatabaseIT
WebIT
NetworkIT
ConfigureIT

Content:

Editors' Choice - recommended content from best-selling authors and industry experts
Readers' Choice - the most popular content selected by users
AlphaBooks - content from books-in-progress
InformIT's Free Library - free access to hundreds of complete online books
My InformIT - allows users to fully customize their online experience
ZDNet - timely IT industry news
Tucows - software from Tucows' vast online collection of downloads

Community:

Message Boards - a venue where IT professionals can interact with peers and experts
Monster.com - a high-tech job search from a database containing 225,000 available positions worldwide

Commerce:

Infobases - a subscription area, based on individual topics, with fully searchable access to cutting-edge reference material
Online Store - offers option to purchase books and software

Partners:

QUE Publishing, Sams Publishing, Macmillan Software, BradyGAMES, Monster.com, ZDNet, Tucows, and Headland Digital Media. And, in coming months, Prentice Hall Professional Technical Reference, Addison-Wesley Professional, New Riders, Cisco Press, and Macmillan Technical Publishing

Headquarters:

InformIT
201 West 103rd Street
Indianapolis, IN 46290-1097 http://www.informit.com/

 

For further information

InformIT

 

Detra Perry-Amico

 

317-581-3594


detra.perry-amico@informit.com

Julie Bowen

 

317-581-3575


julie.bowen@informit.com

Headland Digital Media

 

Patrice Paul

 

415-597-9064


patrice.paul@headland-media.com