Expedia UK and Rough Guides Join Forces Online

Expedia UK and Rough Guides, two of the biggest travel brand names in the UK, have joined forces it was announced today. Through a private label publishing agreement, Rough Guides, publishers of more than 100 critically acclaimed travel guides, will provide extensive editorial content to Expedia UK expedia.co.uk , Europe's number one travel website.

The new partnership goes live from 2 November 1999 on expedia.co.uk . The deal means that now independent-minded travelers searching for information on locations around the globe have easy access to the insider advice of Rough Guides while booking all their travel arrangements, from flights to hotels to car hire, at Expedia UK.

From the Al-Wad Road to Zaragoza and everything in between, Expedia users are only a couple of clicks away from access to more than 14,000 destinations, including points of interest, historic landmarks, museums, and "off the beaten track" escapes. Once a destination has been selected, a user can easily navigate surrounding neighborhoods, sights, and points of interest within the location. Additional content includes:

Basics - This information provides users with a wealth of knowledge to answer the kinds of questions that arise prior to traveling.

Best Of - Rough Guide authors have carefully selected their favorite sights and can't-miss experiences for popular destinations.
Eating, Accommodation,

Entertainment - These sections list recommended local dining, lodging, and entertainment for all destinations - and budgets.
James Vaile, managing director of Expedia UK, said: "Expedia selected Rough Guides due to its dominance in the travel guidebook market. Its online counterpart is designed in such a way that the vast amount of content folds seamlessly into the Expedia environment."

"Rough Guides is thrilled to be aligned with the leading online travel provider in the UK," added Jean Marie Kelly, Vice President and director of online publishing, Rough Guides. "Travelers who come to Expedia to plan and book their holidays will now get two great travel brands in one visit."

Developed by Rough Guides and Headland Digital Media, both Pearson plc companies, the website features allow users to access the most comprehensive destination content on the Internet for free. While other travel guide providers offer marketing-sized chunks of their content on the Internet - either directly from their websites or from their distribution partners' sites - Rough Guides offers users the ability to browse through the entire contents of its award-winning books online for hip, insider advice.

Notes

Expedia UK

Expedia UK is the best way to plan and book your travel online. Launched in November 1998, Expedia UK gives you the choice and control to easily plan travel, buy air tickets, make hotel and car reservations and book last minute package deals by giving you access to exactly the same information as a High Street travel agent.

Expedia UK offers millions of published and discounted fares on over 450 airlines, a directory of 56,000 hotels world-wide, and car hire from more than 40 rental companies. The site also includes in depth destination guides and maps, a comprehensive travel information service with an online magazine, and thousands of useful links to relevant Web sites.

Expedia UK is entirely free to anyone on the Internet. With over 500,000 registered users, Expedia UK is leading the online travel market.

About Rough Guides

Rough Guides is recognized for its hip, irreverent travel guides, written with an eye for detail and a voracious appetite for off-the-beaten-path adventure. From a single Greece guide published by four friends in 1982, Rough Guides has grown to more than 150 titles, including 100 travel guides, unique language phrase books, acclaimed music reference guides, eclectic world music CDs, and a bestselling pocket Internet guide. The company is also known around the world through its BBC/Travel Channel television series, Rough Guides.

Through a partnership with Headland Digital Media, Rough Guides recently launched an interactive travel planning resource on the Internet, where independent travelers can go to learn about destinations, join an online community of travelers, find Rough Guides books and relevant travel products, and book reservations. In all of its ventures, Rough Guides focuses on providing extensive cultural background and the most reliable, up-to-date, and entertaining information for destinations around the world to independent travelers of all ages, on all budgets.

For further information

Rough Guides Online

 

Patrice Paul

 

Headland Digital Media

 

415-597-9064


Patrice.paul@headland-media.com