Pearson Launches Pan European E-Commerce Magazine

Pearson plc, the international media company, will be launching this Friday, 26 November 1999, a new pan-European e-commerce magazine titled Connectis. This new publication will be a colour supplement produced on a bi-monthly basis and will draw on the resources of Pearson’s European business newspapers. It will be printed in the local language and inserted into Les Echos in France, Expansión in Spain, and the Financial Times in the UK and the rest of Europe, as well as FT Deutschland when it is launched early in the new year.

Commenting on the publication of the first edition, the editor Patrick de Jacquelot, said, "Connectis will provide the readers of Pearson’s European business newspapers with an informed pan European view of e-commerce developments. The Internet is our industrial revolution. It reaches beyond national boundaries, and to succeed in the new media age companies have to grasp this reality and exploit it. Only the most well informed businesses will succeed and we hope our readers will gain a real competitive advantage from using our features, profiles and advice to guide them through their working day."

Connectis will include original features and news stories written by a pool of 500 European journalists who work for Pearson’s business publications. They will provide insights into Internet developments in the major European nations. The articles in Connectis will focus on bringing business up to date with major commercial online developments. Initial areas to be covered include: transforming your company; the financial services revolution; tackling the online consumer; getting the most out of the e-economy and e-society; and developing a personal e-life.

The first edition will have a circulation of over 600,000 copies, this will increase to almost 700,000 when FT Deutschland is launched. Advertisers will reach an exclusive and influential market of business executives and Internet entrepreneurs across Europe. Advertisers will be attracted by the pan European coverage of the FT combined with local market penetration of Les Echos, Expansión, and FT Deutschland. According to IBM, the IT advertising market is currently estimated to be worth $1.4bn and is growing at 25% a year.

Notes

Connectis will be edited in Paris under the direction of Patrick de Jacquelot.

Pearson’s three leading international business newspapers, The Financial Times, Les Echos and Expansión are read by a daily total of 2.1m readers worldwide.

In addition to its daily newspapers the Financial Times Group also consists of: ft.com, one of the world's leading international business information websites; Financial Times Business, which produces specialist information on energy and finance markets; FTSE International, a joint venture with the London Stock Exchange, which provides the professional investment community with the leading UK indices and, together with the Amsterdam Stock Exchange, publishes the Eurotop family of indices; AFX news, a news agency jointly owned with Agence France-Presse, which is a global provider of real-time financial and business news; a 50% stake in BDFM, publisher of South Africa's leading financial newspapers and website; and a 50% stake in The Economist group, which publishes the world's leading weekly business and current affairs journal.

The Financial Times Group is part of Pearson plc, the international media company, which also owns Pearson Education, the world's leading education company; Pearson Television, the world's leading international independent television production company; the Penguin Group, the world's most renowned English-language publisher. For more information about Pearson plc, go to www.pearson.com

For further information

Pearson plc

 

John Fallon

 

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