Amazon.co.uk Gets Classical With Penguin

To help celebrate the literary achievements of the past century, Amazon.co.uk (http://www.amazon.co.uk/penguinclassics), the UK's leading online store, has launched a "store-within-a-store" to feature more than 1,600 Penguin Classic titles, ranging from the earliest creation myths to the masterpieces of the twentieth century.

The unique arrangement means that Amazon.co.uk will devote an entire area to the classics and make them more readily accessible to an ever-wider reading public. The Penguin Classics store also features a wealth of additional content provided by Penguin, including essays and in-depth articles on topics ranging from history to politics and philosophy to religion.

Robin Terrell, General Manager - Books, Amazon.co.uk explains: "As we move forward into the new century, we feel it is important to bring people closer to the literature that captured the imagination of the last. By tying up with Penguin, a brand that has long been synonymous with reading in Britain, we hope to enhance the customer experience by encouraging the next generation to revisit the classics, while also providing that extra something for the avid classics reader."

Andrew Rosenheim, Managing Director of Penguin Classics says: "As the UK's leading classics publisher we are always looking for new ways to bring readers to the great works of literature, and this is a particularly innovative approach. We're delighted to be teaming up with Amazon in this way."

Content will be updated on a regular basis, including a definitive Penguin Classic Booklist, which will link to enhanced information on each of the featured titles, such as jacket visuals and articles supplied from the Penguin Classics website (http://www.penguinclassics.com), and special features on tie-ins with TV and film. The store will be flagged on the Amazon.co.uk home page.

Notes

About Penguin Classics

The Penguin Classics series was launched over 50 years ago and publishes over 1,600 classic titles, ranging from The Epic of Gilgamesh to Martin Amis' Money. The Penguin Classics series are published by the Penguin Group.

Penguin is part of Pearson plc, the international media company, which also owns Pearson Education, the world's leading education company; Pearson Television, the world's leading international independent television production company; the Financial Times, the leading supplier of international business information; and Recoletos, one of Spain's leading media companies. For more information about Pearson plc, go to http://www.pearson.com.

About Amazon.co.uk

Amazon.co.uk is a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, which opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer free electronic greeting cards, online auctions and more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalised recommendations, and streamlined ordering through 1-Click® technology and hassle-free auction bidding with Bid-Click.

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