FT.com, the online partner of the Financial Times newspaper, has signed a £675,000 on-line advertising deal with Eureko, the European insurance and financial services company.
The six-month, pan-European campaign centres around Eureko's sponsorship of the Total Search function on FT.com. Total Search gives users free access to an extensive library of premium business information, including over 10 million newspaper and magazine articles as well as research culled from leading online news sources.
In addition, the deal incorporates a number of advertising positions within AskFT, FT.com's premium dedicated research service, and the financial services industries page, enabling Eureko to communicate corporate announcements through online advertising. The FT.com home page will also carry skyscraper advertising for Eureko.
Lorrie Morgan, communications manager, Eureko, said: ?The partnership with FT.com enables us to reach a high-calibre audience of institutional and corporate investors across Europe. The flexibility of the online medium was very appropriate for our campaign.?
Claire Payne, commercial director for FT.com, commented : ?The Eureko deal is the biggest to date for FT.com's international sales team, which is very encouraging in the current challenging market conditions.?
Date: September 16 2001, for six months
Advertising sales: FT.com International Sales Manager - Shauna Monkman
View creative: Go to FT.com home page, click on the Total Search bar
FT.com (http://www.ft.com) is the world's leading business information portal, and the internet partner of the Financial Times. It combines agenda-setting editorial content with comment and analysis, relevant financial data, discussion groups, unique dossiers on key business people and a range of tools to search the web, manage a working day and seek out leisure opportunities. FT.com's 2 million nique monthly users generate 40 million monthly page views, delivering a premium audience to advertisers.
Katy Hemmings, Financial Times Group Public Relations
020 7873 3811