First official ABC Electronic audit for

The Financial Times announced today the first official audited ABC ELECTRONIC figures for its website,

The award–winning site has registered more than 43million (43, 450, 852) page impressions and more over 2.4million (2,426, 156) unique users for the month of September 2001. will be delivering ABC ELECTRONIC figures on a quarterly basis from now on, aimed at ensuring maximum measurability and accountability for the FT’s advertisers and customers.

Zach Leonard, chief operating officer, commented: “ is one of the world’s leading business sites. It is vital that we provide our advertisers with consistent, clear figures on traffic. The online industry is still growing but it is also maturing, and accountability is an essential part of the industry’s continued development. The ABC ELECTRONIC audit is a significant step in’s history.”

Richard Foan, managing director, ABC ELECTRONIC, said:

“It’s good for the industry that a leading brand such as the Financial Times is committed to ensuring that its online business is as accountable as its traditional print business. By committing to regular ABC ELECTRONIC audits, will provide its customers and advertisers with traffic statistics that are produced to industry agreed standards.”



  1. In the 9 months to September 2001 revenues are up 82% to £15.5million and is on track to break even by the fourth quarter of 2002.
  2. About ( is one of the world's leading business information websites, and the internet partner of the Financial Times. The site reflects the values and authority of the Financial Times newspaper, with the immediacy and interactivity of the internet. has more than 2 million unique monthly users who generate 43 million monthly page views, delivering a premium audience to advertisers. The website combines agenda-setting editorial content with comment and analysis, financial data, discussion groups, and a range of tools to search the web, manage the working day and seek out leisure opportunities.
    At the core of the site is authoritative news and analysis, updated throughout the business day by journalists in the Financial Times integrated newsroom and by the FT’s large network of correspondents from around the world. Since its launch in 1995,’s content has broadened significantly. The site’s phenomenal news resource has been supplemented with a wide range of easy to use business tools and services, which include: News and Analysis, Total Search, Markets and Portfolio, People, Personal Office, FTCareerPoint, FTyourmoney, Community, Time Off, and Ask FT.

    On 17 October 2001, Pearson agreed in principle to take full control of by purchasing’s 50% stake. will complement and expand the existing markets channel on Awards include :
    • Barron’s magazine: Voted Best Global Markets site, October 2001
    • Financial Services Media Awards: Best Financial Website, Oct 2001
    • Eppy Awards 2000: Best Online Business News Site and Best non-US News Site
    • AOL Money section 2000: FTyourmoney channel listed among Top 5 Sites
    • Easynet 2000: Site of the Week for FTyourmoney channel
    • Future UK Internet Awards: FTyourmoney named Best UK Personal Finance Site
    • New Media Age Awards 2000: Effectiveness Award for Business Media
    • EMMA Awards 2000: Best Reference Site
    • PPA Interactive Publishing Awards 2000: Best Interactive Publisher
    • IVCA ‘Biz-Net’ Awards 2000: Grand Prix and Business Media Website Awards
    • Eppy Awards 2001: Best Overall non-US Newspaper Online Service and Best Business Section in a Newspaper Online Service.
    ABC ELECTRONIC was established in 1996 and, building on the experience and expertise of the Audit Bureau of Circulations Ltd (ABC), has rapidly established itself as the organisation that media planners and owners trust to verify Internet traffic related data. ABC ELECTRONIC is an industry owned, tri-partite, not for profit organisation that works with and on behalf of advertisers, media buyers and media owners to provide third party independent auditing services.


Further information

Anoushka Healy +44 (0) 20 7 873 3720/Katy Hemmings +44 (0) 207 873 3811.