37% customer growth in twelve months – FT.com is now the world’s largest audited business website
London, March 7, 2002; The Financial Times today announced record traffic figures for FT.com for the month of January 2002, as audited by ABC Electronic. The new figures make FT.com the world’s largest audited business website.
The award-winning site has registered more than 55 million page impressions and 2.7 million unique users for the month of January 2002. Unique user figures have increased dramatically, with a rise of 13% on the November 2001 figures, and an increase of 37% on the figures for January. Page impressions have also increased, by 15% on the ABCe audited figures for November 2001, and an increase of 29% on the same period last year.
Zach Leonard, chief operating officer of FT.com, commented: “The latest figures clearly demonstrate that FT.com is the essential source of business news, data, comment and analysis. The figures are a testament to the strength of our online editorial coverage on a range of stories, from the Enron scandal, to the collapse of the Argentinian economy.
Users are also clearly attracted to the site’s interactive tools, including our search function and the charting facilities related to personal investment on the FT Investor channel. The figures also reflect the popularity of personal finance content through FTYourMoney, and the recently launched FT Fund Ratings. These figures are very good news for our customers and our advertisers, and consolidate our position as one of the world’s leading business websites.”
FT.com (http://www.FT.com) is one of the world's leading business information websites, and the internet partner of the Financial Times. The site reflects the values and authority of the Financial Times newspaper, with the immediacy and interactivity of the internet.
FT.com delivers a premium audience to advertisers. The website combines agenda-setting editorial content with comment and analysis, financial data, discussion groups, and a range of tools to search the web, manage the working day and seek out leisure opportunities.
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