Upper Saddle River, NJ - Pearson Education, the world's largest educational publisher, announced the creation of a new science imprint-Pi Press-at the 2003 Book Expo America in Los Angeles. The trade science list is the latest imprint of Pearson Technology Group (PTG), a business of Pearson Education (NYSE: PSO). Pi Press will draw upon PTG's vast network of professional scientists and educators to create compelling science books for a mass audience. PTG represents the publishing industry's leading imprints for authoritative and cutting-edge technical and professional information.
The inaugural signing on the list is a definitive and full-color exploration of the lives of the largest animals to ever fly-the "winged dinosaurs" of B-movie legend and paleontological fact. PTEROSAUR: Flying Dragons of Deep Time, by David Unwin, Curator of Fossils at the Humboldt Museum in Berlin, will be published in the fall of 2004.
"Our plan to utilize Pearson Education's academic and trade networks is already bearing fruit," said Pi Press Executive Editor, Stephen Morrow. "We are building books that will arrest the attention of the general science reader with great writing, authority, and all the beauty of science."
In Fall 2003, author Fred Adams' special brand of playful brilliance returns in OUR LIVING MULTIVERSE: A Book of Genesis in 0+7 Chapters-to be published in paperback. In addition, the most famous astronomical reference in the world, NORTON'S STAR ATLAS- first published in 1910- will be revised and reissued to provide astronomy enthusiasts with a newly redesigned update on a perennial classic. Pi Press is expected to produce approximately twenty new titles each year.
"Trade science publishing is an exciting business space and Pearson's solid academic and professional networks will enable us to flourish within it," adds Morrow. "We intend to grow our market share of highly educated readers and capture a large general readership with an innovative, engaging, and compelling list of superb writing on a wide range of scientific subjects."
PTG has built its success on providing information technicians, engineers, and strategic managers with world-class content and digital products. Other imprints include Peachpit Press, Adobe Press, Financial Time Prentice Hall, Cisco Press, Addison-Wesley Professional, and others.
About Pearson Education
Educating 100 million people worldwide, Pearson Education is the global leader in educational publishing. With brands such as Pearson Prentice Hall, Pearson Longman, Pearson Addison Wesley, and many others, Pearson Education provides quality content, assessment tools and educational services in all available media, spanning the learning curve from birth through college and beyond.
Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group.