Financial Times is Europe's Leading Daily Newspaper for Opinion Leaders

London - The Financial Times has again been confirmed as Europe's number one daily newspaper amongst the elite audience of opinion formers, according to the influential European Opinion Leaders Survey (EOLS).

The FT maintains its position as Europe's number one daily newspaper in the 2003 survey over 31,000 ?opinion leaders' throughout Europe.

The survey also ranks the FT as the number one title for those in business/economics and in politics/government.

The Financial Times is confirmed as the most ?influential' and ?credible' European publication in the EOLS survey, and those interviewed believed that the Financial Times was the newspaper that kept readers best informed of all the European titles covered in the survey.

The EOLS 2003 research covers readership of 12 international and 58 national titles throughout Europe.

Gill Hart, Marketing Director for the Financial Times in Europe, the Middle East and Africa commented;

"Once again, the FT clearly leads the way in Europe. If you want to influence the influencers in the UK and Europe, then the Financial Times is the daily newspaper for the elite, decision maker audience. The Financial Times is Europe's business newspaper."

Notes

The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people.  The FT Group includes:

  • The Financial Times, one of the world's leading business newspapers, recognised internationally for its authority, integrity and accuracy.  Providing extensive news, comment and analysis, the newspaper is printed in 21 cities across the globe, has a daily circulation of over 460,000 and a readership of more than 1.6 million people worldwide.
  • FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 3.8 million unique monthly visitors, generating over 65 million page views and has over 57 000 subscribers. FT.com broke even in December 2002.
  • The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr, and Spain's leading business newspaper and website, Expansion and expansiondirecto.es.  In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
  • Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors.  Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
  • FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
  • The Financial Times Group also has a stake in a number of joint ventures, including;
    • FTSE International, a joint venture with the London Stock Exchange.
    • Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
    • A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
    • A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.

The FT Group is part of Pearson plc, the international media group.

Further information

Joanna Manning-Cooper
+44 (0) 207 873 4447