London - The influential Global Capital Markets readership survey published today has confirmed that the Financial Times is the world's leading publication for senior corporate and financial decision makers.
The survey measures media consumption from a universe of 2,880 CFO's and senior financial decision makers in the world's largest organisations, and 6,426 top managers from financial institutions, commercial and investment banks. It covers 22 countries in Europe, North America and Asia.
For the third survey running, the Financial Times is the leading global publication, reaching 40% of this influential audience every day.
The Financial Times is read by;
- 44% of the senior management of the world's top banks and financial institutions;
- A third of CFOs and senior financial managers in the world's largest companies;
- 30 % more readers than any other international publication in Europe;
FT.com, the online expression of the Financial Times is the number one newspaper website worldwide amongst this influential audience, with 10% of respondents visiting the website in the last 7 days.
Gill Hart, Marketing Director for the Financial Times commented:
"Once again, this survey confirms that the FT is the dominant global publication for this influential audience of senior financiers. In Europe, the FT is head and shoulders above the competition, and we are improving our market position in the US and Asia. If you want to reach the global financial community in print and on-line, the FT is the only place to be."
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 21 cities across the globe, has a daily circulation of over 460,000 and a readership of more than 1.6 million people worldwide.
- FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 3.8 million unique monthly visitors, generating over 65 million page views and has over 57 000 subscribers. FT.com broke even in December 2002.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr, and Spain's leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
The FT Group is part of Pearson plc, the international media group.
Joanna Manning-Cooper/Lucy Ellison
+44 (0) 207 873 4447