- FT retains lead in UK and Continental Europe
- CEBRS 2004 ranks FT top international publication
- FT readership is nearly five times larger than Wall Street Journal Europe
- FT.com is Europe's leading business website
The results of the 2004 European Business Readership Survey (EBRS) show thatthe Financial Times has retained its lead as the number one business title inEurope for the 8th consecutive survey.
The FT remains the most widely read publication amongst this influentialEuropean audience, read by 13.1% of the survey universe. The FT's lead over theWall Street Journal Europe remains significant, with the FT reaching almost fivetimes as many senior level executives across Europe. The FT has also retainedits lead over the other international English language dailies, beating itsnearest competitor, the International Herald Tribune, with four times as manyreaders per issue.
In the UK, the FT is the top daily newspaper, read by 34% of the surveyuniverse.
In Continental Europe, the FT remains the best-read daily English languagetitle and also the most highly regarded international publication, with morerespondents citing the FT as their ?most important' business read than any otherpublication.
The European Business Readership Survey is one of the premium pan-Europeanreadership surveys, providing data on the media and marketing habits of seniorlevel executives across 19 European countries. For the first time, the 2004survey includes data on web site usage. FT.com is ranked as the leading businesswebsite.
The FT is also ranked as the leading international business title on theCentral European Business Readership Survey (CEBRS). The survey incorporatesdata from business leaders in the largest companies across Poland, the CzechRepublic and Hungary. The FT's reach on this increasingly important part of thesurvey has increased by 7% on CEBRS 2002.
Commenting on the survey results, Ben Hughes, the FT's Worldwide AdvertisingDirector, said: ?The results confirm that the FT has retained its position asthe medium of choice for Europe's business leaders. The fact that the FT is byfar the most highly regarded business title across Europe is a vindication ofthe brand's strength in this market, and of our ability to provide unrivallededitorial content which is accurate, independent and authoritative, both inprint and online. More people are turning to the FT in print and online than anyother newspaper brand?
For further information:
Joanna Manning-Cooper +44 (0) 20 7873 4447 or
Notes to Editors:
- EBRS - The survey is one of thepremium pan-European readership surveys. It provides data on the media andmarketing habits of senior decision makers and is used by agencies and clientsto plan their business advertising campaigns. Launched in 1973, EBRS 2004showcases data on 400,000 top executives from 17 European countries revealingbusiness behaviour amongst the leading European companies.
- CEBRS - The survey provides data on the media and marketing habits ofsenior decision makers from the largest companies in Poland, Czech Republic andHungary. CEBRS 2004 showcases data on 39,433 senior level executives.
The Financial Times Group, one of the world's leading business informationcompanies, aims to provide a broad range of business information and services tothe growing audience of internationally minded business people. The FTGroup includes:
- The Financial Times, one of the world's leading business newspapers,recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 22cities across the globe, has a daily circulation of over 440,000 and areadership of more than 1.6 million people worldwide.
- FT.com is one of the world's leading business information websites,and the internet partner of the FT newspaper. Since its relaunch in May 2002,the website has continued to be the definitive home for business intelligence onthe web, providing an essential source of news, comment, data and analysis forthe global business community. FT.com attracts 3.6 million unique monthlyvisitors, generating 58.2 million page views and has over 76,000 subscribers.FT.com broke even in December 2002.
- The FT Group's pan-European network of national business newspapersand online services including France's leading business newspaper and website,Les Echos and lesechos.fr, and Spain's leading business newspaper and website,Expansion and expansiondirecto.es. In February 2000, the FT launched theGerman language FT Deutschland, with a fully integrated online business news anddata service.
- Through FT Interactive Data, the FT Group is one of the world'sleading sources of securities pricing and specialist financial information toglobal institutional, professional and individual investors. Its productsinclude eSignal, an online realtime streaming quotation service for brokers andactive traders.
- FT Business, which produces specialist information on the retail,personal and institutional finance industries. It publishes the UK's premierpersonal finance magazine, Investors Chronicle, and The Banker, Money Managementand Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of jointventures, including;
- FTSE International, a joint venture with the London StockExchange.
- Vedomosti, Russia's leading business newspaper and apartnership venture with Dow Jones and Independent Media
- A 50% stakein BDFM, publishers of South Africa's leading financial newspapers andwebsites.
- A 50% stake in The Economist Group, which publishes theworld's leading weekly business and current affairs journal.
- A 13.85%stake in Business Standard, one of India's leading financial newspapers.
The FT Group is part of Pearson plc, the international mediagroup.