- FT newspaper and FT.com are the number one print and online combination;
- FT named 'most important business read'
- FT readership increases in UK, US and Asia Pacific
London - The influential Global Capital Markets readership survey published today has confirmed that the Financial Times is once again the world's leading publication for senior corporate and financial decision makers.
The survey also names the Financial Times as the 'most important business read' of any newspaper in the world. The combined reach of the Financial Times and its website, FT.com, is higher than any other international news brand, and FT.com is the leading newspaper website amongst this important and valuable audience.
The biennial survey measures media consumption habits of senior financial decision makers in the world's 2,000 largest companies and the top management of banks/financial institutions. The survey covers the UK, Europe, the Middle East, Africa, the Americas, Asia-Pacific, and, for the first time, emerging markets including Brazil, Russia, China, India, Mexico and South Africa.
For the fourth survey running, the Financial Times is the leading global publication, reaching 43% of this influential audience daily. This is an increase of 7% on the FT's performance on the 2003 survey.
The Financial Times has maintained its dominance in Europe, and is clearly Europe's leading daily title on the survey, reaching 51% of the universe. In the UK, the FT covers 86% of the survey universe - an increase of 1.2% on 2003. In the Asia-Pacific region, the FT is considered 'the most important business read' amongst international titles and in North America, the FT's overall reach has grown by nearly 15%, and is considered the second 'most important read' amongst international titles.
FT.com, the online expression of the Financial Times is the number one newspaper website worldwide amongst this influential audience, with almost 30% more coverage than its nearest competitor, WSJ.com.
Olivier Fleurot, Chief Executive of the Financial Times commented:
"Once again, this survey confirms that the FT is the dominant global publication for this influential audience of senior financiers. In Europe and Asia-Pacific regions, the FT is head and shoulders above the competition, and we are gaining market share in the Americas. The integrated reach of the FT newspaper and FT.com is stronger than ever - if you want to reach the global financial community in print and on-line, the FT is the place to be."
For further information
Joanna Manning-Cooper/Lucy Ellison
+44 (0) 207 873 4447