Pearson Foundation and Penguin recognized for increasing public awareness of importance of reading and giving
Washington, D.C. (PRWEB) June 23, 2011 — At its annual conference, the Association of Educational Publishers (AEP) awarded the prestigious Beacon Award for Excellence in Education Marketing to We Give Books, the philanthropic digital literacy initiative created by the Pearson Foundation and Penguin. AEP honored We Give Books for increasing public awareness of the importance of reading and giving.
Launched in March 2010, We Give Books promotes literacy by making children’s books available at no cost online at http://www.wegivebooks.org. Parents, educators and caregivers have access to an ever-growing library of Penguin’s classic children’s books and are encouraged to read together. In addition to providing access to beloved children’s books, the website enables participants to share the joy of reading with others worldwide. Every time a child reads a book online, the Pearson Foundation donates a new print book to a charitable organization working to promote literacy. With this mix of technology and philanthropy, We Give Books promotes the relationship of literacy and giving. The We Give Books Poll on Reading and Giving reveals the role literacy plays in promoting charitable behavior in children.
With close to 300,000 books already donated, We Give Books has engaged communities throughout the United States and is giving books to numerous disaster-affected areas including Haiti and Thailand. Here in the US, this year alone the We Give Books ReadMobile Tour delivered 30,000 books in Texas in 30 days and successfully encouraged Floridians to read and give more than 50,000 books in just 10 days.
“We Give Books takes the website to another level by fusing this technology with a great cause,” said AEP CEO Charlene Gaynor. “The result is incredible – an easy-to-use vehicle that simultaneously promotes increased literacy, discussions around philanthropy, and good citizenship.”
“We Give Books is a very simple concept that encourages people to enjoy reading together, while sharing books with those that might not have access to them,” said Pearson Foundation President Mark Nieker. “The Pearson Foundation and Penguin are honored to be recognized by AEP. This award shows the entire publishing community's commitment to literacy and giving.”
The Beacon Awards highlight successful education products and services. Beacon Award winners create effective branding and engaging messages that communicate the value of their products to teachers, administrators, and parents. Judged by an esteemed panel of education influencers, entries are evaluated on design and editorial quality, efficacy in reaching intended audience, and overall cohesiveness.
About We Give Books
We Give Books (http://www.wegivebooks.org) is a new philanthropic program from the Penguin Group and the Pearson Foundation that helps children become lifelong readers and givers. Together, Penguin and the Pearson Foundation support literacy through programs that engage entire communities. Working around the world through programs like Booktime, We Give Books, and Jumpstart’s Read for the Record, Penguin and the Pearson Foundation have touched millions of lives in thousands of communities. To learn more about the We Give Books program, go to http://www.wegivebooks.org.
About the Pearson Foundation
The Pearson Foundation, a 501(c) (3) nonprofit, extends Pearson’s commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. The foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. More information on the Pearson Foundation can be found at http://www.pearsonfoundation.org.
For more information
Stacey Finkel/ Pearson Foundation/ Stacey(dot)finkel(at)pearsonfoundation(dot)org/703.304.1377