Christon Brings Award-Winning Experience Transforming Brands for Growth
APRIL 30, 2019- HOBOKEN, NJ – Pearson, the world’s learning company, today announced the appointment of Alexa Christon, as the senior vice president of brand, reporting to chief corporate affairs officer, Deirdre Latour. Alexa’s background transforming legacy brands makes her a natural fit to lead a cross-functional brand team as Pearson evolves into a digital lifelong learning company that helps people progress in their lives through learning.
Alexa brings a wealth of experience advising C-suites on how to bring to life a brand that resonates with customers and consumers and show up in the world in innovative and impactful ways. Her award-winning career has included time as the head of media innovation at GE, and guiding clients including Yahoo, Pepsi-Cola, and Time-Warner cable while on the agency side. At GE, she revamped the media and content strategy, and led the creation of new media platforms, including a #1 iTunes branded podcast and spearheaded both the NYT X GE Virtual Reality partnership and The Jimmy Fallon Tonight Show ongoing segment, GE Fallonventions.
“Alexa’s creative spirit and energy has helped transform companies and brands by developing and executing audience-first strategies that drive growth for the company,” said Deirdre Latour, chief corporate affairs officer at Pearson. “I am looking forward to seeing how Alexa builds on the progress we have made here at Pearson to get education further out into the world to enable lifelong learning for everyone.”
“It is rare to have the opportunity to join an inherently mission-driven company, with employees and leadership so committed to improving education for all learners,” said Alexa Christon. “This is a period of massive opportunity for the company and I am looking forward to working with the Pearson team to tell the Pearson story and help improve people’s lives all over the world.”
Alexa is also the co-host of ADLANDIA, a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry and attempts to solve the toughest questions plaguing marketers, publishers, and platforms, leaving listeners with new perspectives to bring back to the boardroom. A proud native of Omaha, Nebraska, Alexa currently lives in Connecticut with her husband and daughter. She is a graduate of the University of Iowa.
Scott Overland, (202) 909-4520 / Scott.Overland@pearson.com
We are the world’s learning company with more than 24,000 employees in nearly 60 countries and a mission to help people make progress in their lives through learning. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.