Business Communication Today, 16th edition

  • John V. Thill
  • , Courtland L. Bovee

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Business Communication Today blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping you translate your media knowledge into success.

The 16th Edition offers complete guidance in using AI in business communication, in a way that fosters authentic human communication. The most comprehensive revision in 35 years of market leadership, it reflects the diversity of voices in business today, while developing AI skills that are in high demand across industries. Hundreds of questions, exercises and activities, including many involving AI tools, offer essential practice with vital skills.

Published by Pearson (April 28th 2025) - Copyright © 2026

ISBN-13: 9780135354711

Subject: Business Communication

Category:

  1. Professional Business Communication in the Age of Artificial Intelligence
  2. Collaboration, Interpersonal Communication, and Business Etiquette
  3. Communication Challenges in a Diverse, Global Marketplace
  4. Planning Business Messages
  5. Writing Business Messages
  6. Completing Business Messages
  7. Digital Media
  8. Social Media
  9. Visual Media
  10. Writing Routine and Positive Messages
  11. Writing Negative Messages
  12. Writing Persuasive Messages
  13. Finding, Evaluating, and Processing Information
  14. Planning Reports and Proposals
  15. Writing and Completing Reports and Proposals
  16. Developing Presentations in a Social Media Environment
  17. Enhancing Presentations with Slides and Other Visuals
  18. Building Careers and Writing Résumés
  19. Applying and Interviewing for Employment