Managerial Economics and Strategy, 4th edition

  • Jeffrey M. Perloff
  • , James A. Brander

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Managerial Economics and Strategy shows how managers can use modern economic theories to address issues they’ll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.

The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions. New topics are captured in both text and problems, including the expanding role of the digital economy and the ever-evolving economics of health care. Most of the Managerial Problems and Mini-Cases are new or revised, with new topics including AI, electrification mandates, self-driving trucks and more.

Published by Pearson (May 1st 2025) - Copyright © 2026

ISBN-13: 9780135374467

Subject: Economics

Category: Managerial Economics

  1. Introduction
  2. Supply and Demand
  3. Empirical Methods for Demand Analysis
  4. Consumer Choice
  5. Production
  6. Costs
  7. Firm Organization and Market Structure
  8. Competitive Firms and Markets
  9. Monopoly
  10. Pricing with Market Power
  11. Oligopoly and Monopolistic Competition
  12. Game Theory and Business Strategy
  13. Strategies over Time
  14. Managerial Decision Making Under Uncertainty
  15. Asymmetric Information
  16. Government and Business
  17. Global Business

Answers to Selected Questions

Definitions

References

Sources for Managerial Problems, Mini-Cases, and Managerial Implications